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Author's profile photo Bharath Ajendla

Demo/trial of SAP Marketing Cloud: A how to guide

SAP Marketing Cloud suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.  One of the Frequently Asked Question is how can I demo and how can I get hands-on.

Type of Experience

Setup time


Time Limit

Target audience


~5 min


30 days

Anyone with interest to try the application feature functionality from end user perspective


~1 hour

Only the hourly usage charge of hosting provider(eg: Amazon)

NO charge from SAP

30 days

Anyone with who wants to go under the hood (eg: consultants, implementers) and even for quick POC’s

*The instance creation wizard in CAL shows the exact amount (approx.2 USD) you will be paying to Amazon on hourly basis. If you can suspend the instance while not in use, you may not be charged. Also, you may have to pay a basic fee independent from system use as well.

Demo Experience: For those who want to try the application feature functionality

Sign up for a free trial of SAP Marketing Cloud today and get “demo” experience with a few key solutions. It less takes less than ~ 5 min to get going from the moment you sign up. 

This trial will give you access topre-loaded sample data that will allow you to:

  • Gain deeper customer insights into not only history, but in-the-moment intentions and motivation.
  • Deliver contextually relevant customer experiences at every stage of the customer journey.
  • Understand performances of all marketing activities to optimally plan resources drive customer advocacy and growth.

SAP Marketing Cloud

Hands-on Experience:  For those who want to go “under the hood” (eg: consultants/IT teams)

By using this option, get a running solution in the public cloud (Amazon Web Service in this case) within 1 hour by deploying/managing the “pre-configured” solution from SAP Cloud Application Library(CAL) to Amazon Web Services.  This is also good for 30 days. Click the demo now Button in this offering in SAP Store or simply connect to

For more information, visit Mark’s blog or see below video on “HOW” to set this up.


Once system & up running, a quick POC can done as shown in the following blog:

If 30 days are not sufficient, you may have to purchase CAL subscription so you can access the solutions long term.   Go to and click “unlock full library”  where you will be presented with following options.  For example: the base offer will cost ~953 USD per month which allows you to run one active instance at any given time.  If you want to run more than one instance then, you have to opt for other options from below.  Please note that there will be additional charges from infrastructure provide(AWS in this case) based on the usage. 

If you are running hybris Marketing in your environment, you can request a “test” license by using the following link: Keys, Systems  Installations | SAP Support Portal

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      Author's profile photo Former Member
      Former Member

      Very useful information!

      Thanks  Bharath Ajendla, I'm sure a lot of people will be interested for it in SAP hybris Billing group too.

      Author's profile photo Allan Schmid
      Allan Schmid

      nice comparison on these two options. thanks.

      Author's profile photo Former Member
      Former Member

      Very useful. Thanks a lot, Bharath!