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Friday was SAP Inside Track DC and Saturday was SAP Inside Track Hamburg.  Both events were sold out – but who had the higher social media engagement?  Read on…

I used SAP Lumira Desktop 1.27 to compare.

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I downloaded the hashtag for SAP Inside Track DC (SITWDC) and SAP Inside Track Hamburg (SITHH) – at first, I appended them in Lumira

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I always try first the related visualizations in Lumira, to see what it will suggest.

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Above shows the related visualizations that Lumira suggests.  You can do this by measure too.

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With Filtering in 1.27, I can apply to current visualization or entire dataset.

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So SAP Inside Track Hamburg had the most tweets compared to DC.

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What were some popular retweets in Hamburg?  This family picture by Peter Langner was the most popular:

This one was the top retweeted tweet for DC:

So what was the top twitter client used at both events?

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Twitter Client for the iPhone was the top client used at both events as the above screen shows.

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The SAPInsideTrack (@SAPInsideTrack) | Twitter handle had the most tweets over both events, with the SAP Mentors (@SAPMentors) | Twitter coming in second.

For more upcoming SAP Inside Tracks, see this wiki.  More analysis to come, when I have time.

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