Usually companies need to apply some business rules, which roles a BP (business partner) can have at the same time.
For example, a BP cannot be a headquarter” and a “branch” at the same time, or an “employee” and a “third-party” at the same time.
It is crucial to ensure such role consistency in SAP CRM. Otherwise companies risk dealing with their business partners in a proper way.
Imagine addressing prospects incorrectly with marketing campaigns just because you cannot safely identify who is a brand new prospect for your company. Marketing messages cannot reach such incorrectly addressed people. This is not good for your brand, and it can cost quite a bit money already by addressing too many “irrelevant” people.
With applying SAP note 2104189 you can now ensure BP roles being consistent. You can define BP exclusion groups, and can now use them in CRM WebClient UI.
Please note that the already available life-cycle concept cannot be used in parallel.