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Food Mashups: from cronuts to totchos


It might have started with the Frappuccino, the line of frozen coffee beverages sold by Starbucks. The term was coined as a combination of the words frappé (in Boston: a thick milkshake with ice cream) and cappuccino (in Italian: espresso coffee with frothed milk). While the 500+ calorie beverage was only introduced in 1995, it now represents $2B in revenue and more than 20% of Starbuck’s coffee sales.

While I wasn’t a fan of the drink, I was amused by the name – since I’m a fan of words, I liked that it was a portmanteau. Before Starbucks, the only other portmanteau food I had ever heard of was turducken; the turkey, duck, chicken hybrid.

And then two years ago, cronuts (croissants & donuts) stormed onto the scene. They were trendy and delicious. Amazingly, they are still popular. They’ve also spawned a legion of hybrid food portmanteaus:

  • Birizza (biryani pizza)
  • Bronut (brownie & donut)
  • Brookie (brownie & cookie)
  • Cragel (croissant & bagel)
  • Cruffin (croissant & muffin)
  • Duffin (donut & muffin)
  • Flagel (flat bagel)
  • Frankaroni (crispy mac and cheese with a hot dog inside)
  • Moffle (mochi & waffle)
  • Pizzabon (pizza on a Cinnabon)
  • Pake (pie in a cake)
  • Sushirrito (sushi burrito)
  • Totchos (tater tot nachos)

Some of these sound like they would taste delicious and some – well – are creative names. It’s a smorgasbord of food mashups. You know, fashups.

This blog was originally posted on Manage by Walking Around on May 17, 2015.

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