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Author's profile photo Kaan Turnali

Run Simple: Leadership, Talent, And A Culture Of Innovation

Simple isn’t the absence of complexity, but a passion for delivering simplicity through innovation.

Run Simple - Leadership, Talent, And A Culture of Innovation.PNG The idea of simple in business and technology has been at the forefront of innovation for centuries. Businesses have always courted simplicity in the hopes of delivering user-friendly products and solutions as well as optimized business engines for growth and profitability.

Think about any business, small-to-medium enterprise or a large conglomerate. Consider the challenges that are critical for its survival. They can be anything and happen anywhere—customer facing or hidden in back-offices. There’s a high probability that you’ll easily identify the role of technology in delivering business outcomes.

Although advancements in areas such as mobile, cloud, Big Data, social, real time, and in-memory offer speed and scale that were unimaginable before, technology alone won’t guarantee simplicity and deliver growth and/or profitability.

Here is why Run Simple is about leadership, talent, and a culture of innovation.


Run Simple leaders deliver a vision that goes beyond just connecting the dots. They anticipate the next dot and create the next opportunity for their enterprise. Sometimes, the concept of simple is perceived as a blind investment in technology. This is not true.

Run Simple is a value-driven business proposition born out of customer-centric technology solutions. It’s about asking questions that not only matter today, but also birth tomorrow’s opportunities.

Simple is not the absence of complexity Kaan Turnali.PNGBy inspiring the unthinkable, Run Simple leaders seek a path to the next set of challenges before they appear on the map. But first, they must overlook the shadows of legacy stacks and seek to understand how the right technology has the potential to disrupt existing business models that are taken for granted.

Innovation demands integrated solutions instead of stop-gap measures, which tend to expand existing application silos and pose greater risk over the long term. Fragmented solutions lack the power to invigorate the core and can’t address the root cause of disparate IT stacks—a problem with years in the making. None of these decisions are made at random or based on gut feeling because Run Simple leaders insist on making better-informed decisions by using data to support arguments—not arguments to support data.


To deliver innovation, we depend on the capacity of our workforce to change and to make a difference. However, we risk failure if we view leadership as an endeavor limited to senior management or managers with direct reports. Instead, a new mindset is needed, where each individual talent completes the Run Simple enterprise in whole.

Run Simple doesn’t come with a blueprint that serves one-size-fits-all stipulations. You can’t simply pick a technology, close your eyes, and expect miracles. Whether you’re a business of ten or an organization of thousands of employees spread across the globe, only the resilience and tenacity of our talent as a single force will produce the intensity that’s potent enough to eradicate complexity.

Talent offers the greatest potential for the Run Simple enterprise because human ingenuity doesn’t have any limits—only boundaries of time. This is why Run Simple isn’t a slogan. Leadership alone can’t deliver success. It’s the passion, hard work, and commitment of the talent that will make it happen.


Human ingenuity doesn’t have any limits—only boundaries of time Kaan Turnali.png Culture is an invisible line that connects leadership and talent—engraved in authentic values, unmatched toughness, and a contagious spirit. Often an organization’s culture is seen as an inward-focused energy that only concerns its employees or members. But, culture is also an outward exuberance spanning customers, partners, and ecosystems that believe in it as much as the citizens and creators of that vision.

A Run Simple culture understands that simplicity isn’t a destination, but a never-ending pursuit of excellence. It’s an incredible energy that is as much guided by emotional forces (such as passion) as it’s grounded in data-driven decisions based on solid and reliable data points.

The true strength of a Run Simple culture lies in its rejection of complacency and resolve to pursue innovation—even in back offices where roles and functions tend to be tedious and mundane.

We chase perfection, however elusive, not because we think we’ll ever be perfect, but because we believe it brings us closer to excellence in everything we are and ever hope to be.

Connect with me on Twitter (@KaanTurnali), LinkedIn and

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