Dear readers and fellow SCNers,

being the income-fixated greedy SAP Press author I am, I hardly ever fail to advertise the book Richard Bremer and I wrote and released last year (see Book Announcement: SAP HANA Administration for the whole ball of wax).

Usually I hope/demand/expect people to go and buy copies of the book for themselves, their peer colleagues, Mums, Dads, Aunties and of cause for all the folks at the high school reunion parties.However, sometimes this ingenious marketing strategy (what are those Mad Men doing all day anyway, when selling is that simple?) does seem to require something extra.
Something that grabs the already short attention span of the busy browser of the information super highway (wow, even Wikipedia recognizes this term as anachronism 😀 ) by it’s tail and never let go again.

What’s better to do so than giving away something for free – free as in beer.

That’s right:

there’s a freebie available and it’s cleverly placed right on the very same web page where you can order the mentioned masterpiece of technical literature (this one).

Clearly, as this is a treasure of sorts, there’s a need for a map… (don’t get too excited, there’s no big fat X somewhere on it, because Indy said so!)

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Clicking on the “Supplements list >” link right there literally is practically like shouting “Open sesame!” in front of the freebie-cave.

Wonders and magic are summoned and you’ll be astonished with this UX-design ideal:

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You see right!

That’s three click-able elements right there (OK OK, there you got your “X” but it’s just for closing this dialogue box) and two of them actually will download the Appendix PDF file.

How awesome is that, he? 😀

By now, should you really kept your patience and hopefully your bladder (yes, long read, I know) under control, you definitively earned to learn what this all about.

The appendix is not just something that can make your tummy ache, but in this case it’s the text sections, that didn’t make it into the edited volume (mainly to keep the physical book within reasonable printing dimensions).

In it you’ll find several examples and show cases of the fascinating features and fabulous functions that we only briefly touched in the main text.

If you want to read-through an example of delta store handling or if you are looking for a Step-by-Step Creation of an Analytic Privilege with Dynamic Restrictions this appendix is what will make your life as a loyal buyer of the book even more complete.

In the unlikely case that you don’t own the actual book yet, it’s

a) your own fault, sorry 😉

and

b) of course all alright to read the appendix PDF nevertheless.

And that’s it once again.

Enjoy the free stuff and thanks for being an entertain-able audience!

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10 Comments

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  1. Andy Silvey

    Nice Lars,

    I have to say, no mtter how many SAP Press books I have (and it’s a lot) and no matter how much I like them, I have to wonder,  I scratch my head and wonder whenever I see like ABAP Objects 7th edition $90, and I have to wonder, are we doing something wrong in the year 2015 when we have to keep buying new versions of SAP Press books and don’t have some mechanism for existing owners to either get a digital update, or a delta.

    Looks like what you have here is moving towards the the delta concept.

    Best regards, good job, nice,

    Andy.

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    1. Lars Breddemann Post author

      Hi Andy

      I agree with your notion – at least partly.

      One point you’re spot on with, in my opinion, is that the official documentation of our products should cover more of the new developments faster and provide easy to consume delta knowledge transfers. Partly this is happening with the “What’s new” type of documents, but surely this could be improved.

      SAP Press books on the other hand are not supposed to be just documentation, but try to explain how to use the product in a sensible way and how to get out the most of it. I always thought of them as a kind of manual++. That is, the author(s) typically don’t strive for completeness of topic coverage but rather on getting the important stuff (whatever they believe that is) right.

      And this is the point where I’d say that a simple “delta option” may not be the right thing to have when there’s an actual revised edition of the book. In fact I think there would be quite some changes in terms of what’s important and how to do it right that just doing an update might not be sufficient. Think of modelling with SAP HANA in SPS 3 and SPS 8 – there’s quite a lot difference to it.

      On the other hand again (I’m somewhat drawn to dialectic thinking as you may have figured) – doing an extended “what’s new”/”delta” book could be a good idea – especially for the readers.

      The question here is, whether this would pay off for the publishing house and the authors. After all SAP Press (a brand of Rheinwerk Publishing) does book projects to make money.

      That gets me to my last point: the freeby chapter I pointed out in this blog post is actually what was produced and written by Richard and me but was later edited out from the book for different reasons (mainly the material would take a lot of pages “just” to illustrate some points further).

      So it’s not a delta or update – but simply additional material that we didn’t want to go to waste.

      Hmm…let’s see what answer to this topic we can get from our editor at Rheinwerk 😉

      Cheers,

      Lars

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      1. Andy Silvey

        so you mean the pdf is like, when you buy a DVD of a film, and you get those extra’s the cuts which didn’t make it into the film but yet are still interesting 🙂

        thanks for your thoughts – all make sense

        best regards,

        Andy

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          1. Andy Silvey

            bonus material

            you should charge more for that

            the Hana for Administrators including the out takes, special edition only 50% more than the original

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            1. Jelena Perfiljeva

              Exactly – ‘directors cut’, ‘collectors edition’ (in a special box), audiobook, ‘cliff notes’ version, YouTube channel, merchandising… SAP Press folks clearly have no imagination when it comes to marketing. 🙂

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              1. Lars Breddemann Post author

                I like the audiobook idea.

                Sells to the real addicted nerds and to the people with problems getting to sleep. Two paragraphs read by me will def. get them dozin’ away.

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            2. Lars Breddemann Post author

              Wait for it Andy!

              I give it another year or two and re-release the vintage edition for collectors instead.

              Folks will go like “uhh… look at this… back then they still printed on dead trees…”

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