Back in the 90s, I drove a campaign for DEC Internet Solutions Marketing called “Real Results for a Virtual World,” showcasing the Internet (the emerging, disruptive technology at the time) and its ability to drive real and tangible business results. And I think I can reasonably say that hypothesis has been proven correct time and time again!

I always enjoy hearing customer stories at any event – whether on site or virtually. And this is especially the case at SAPPHIRE NOW.  The session “Plan a Successful Journey to The Real-time Platform” featuring DuPont was no exception. Featuring Sonni Jacobsen, Business Intelligence (BI) architect for DuPont, the session focused on the “One DuPont Project,” which is bringing some impressive business and IT benefits.

DuPont: Harnessing real-time data for tangible business outcomes and real results


By adopting the SAP HANA platform and reducing more than 50% of its applications, DuPont is in the process of driving $2.2 billion in cost savings. Although a previous attempt four years ago fell short, this company clearly got it right this time. DuPont’s implementation of SAP HANA is live by applying the  systems landscape translation approach by SAP Services.

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Again, the services marketing professional in me loves road maps. And seeing visual road map for SAP HANA was especially interesting. It fully displayed DuPont’s evolution including predictive analytics, SAP S/4 HANA, and a migration from SAP ERP Central Component migrating to SAP HANA.savings. Although a previous attempt four years ago fell short, this company clearly got it right this time. DuPont’s implementation of SAP HANA is live by applying the  systems landscape translation approach by SAP Services.

Initially, the company realized some incredible results:

  • Average improvement factor of 145x
  • Major reduction in data load time, from 24 hours to 20 minutes in some cases
  • Real-time insights (a huge improvement factor)


How Run Simple plays a role at DuPont

By simplifying the overall architecture, SAP HANA can support real-time reporting and exposing data to business intelligence solutions from SAP. With a consolidated and virtual view of the business, DuPont has greatly reduced development time.

The three main areas of improvement? Reporting speed. Quality of reporting. Accelerated closing. Now, that’s Run Simple with tangible business outcomes and truly real results!


Read my Storify virtual trip report that highlights my parallel social media coverage and commentary during the event.


About Fred Isbell

Fred Isbell is Senior Marketing Director for SAP Services & Support Marketing for Thought Leadership, Demand Management and Planning for the worldwide

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Services & Support Marketing team. A 15-year veteran of SAP, he formerly led SAP Global Services Marketing Field Engagement, the North American SAP Services regional marketing team and SMB Channels Marketing for the SAP Small and Midsize Business team. Prior to SAP, he held a variety of senior solutions, services, and partner marketing roles with Compaq and Digital Equipment Corporation (DEC). Fred is an honors graduate of Yale University with a BA in Economics and Political Science, and has an MBA from Duke University’s Fuqua School of Business where he was a Fuqua Scholar. A passionate sports and hockey fan/player, he is a MA/USA Hockey advanced patch coach and includes coaching and playing hockey with his three kids among his favorite moments in life.

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