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Wrap-Up of the SAP Service and Support Experience at SAPPHIRE NOW in One Word: Awesomeness

Awesomeness is defined as an unmeasurable amount of awesomenimity something can produce. And this is surely true for this this year’s SAP Service and Support presence at the SAPPHIRE NOW and ASUG Annual Conference!


The event in Orlando finished with a big bang – J. Lo didn’t keep it low at all. So with that it’s now time for a brief wrap-up: What are my key take-aways from the event?

Day one started big-time, just check out the pictures from one of my previous blog posts named Impressive Impressions from Day One of SAPPHIRE NOW. On day two it was even more crowded at our booth and also on day three there was no time to chillax. At our SAP Service and Support Center we’ve seen the highest visibility of our topics on the SAPPHIRE NOW show floor ever. Over the course of these three days, hundreds of customers and partners stopped by to learn more about all the features that we have in store.

Our key mantra was to show participants how they can run simple with the help of SAP Service and Support. As complexity is the single biggest challenge organizations are facing today, we demonstrated how services and support from SAP help customers address this challenge, focus on strategic opportunities, drive agility and growth and enable their organizations to run simple. This topic was also picked up in the following video by Jens Bernotat, Global Vice President, Strategy & Business Development, SAP Maintenance-Go-To-Market.

The next generation of SAP MaxAttention is another exciting topic that many customers were interested in and therefore discussed it with our SAP experts and executives. This support plan is for example briefly explained in the following video of Colleen Speer, Global Vice President, SAP Premium Support Engagement, SAP Service & Support. Colleen highlights how the next generation of SAP MaxAttention enables SAP’s customers to realize business transformation more easily. She also describes how completely new ways of running existing processes or even new business models are typically developed and realized through co-engineering with SAP. As a result projects are accelerated and customers receive guidance when turning the possibilities of new technologies into competitive advantages.

In short: It has been an epic event. We’ve received outstanding customer, partner, press and analyst feedback. It’s just awesome to see how service and support can increase time to value, secure business continuity, improve business performance, accelerate innovation, and reduce total cost of IT! Hopefully you’ve received some helpful insights. See you (and maybe Evander Holyfield) again next year!


Find all blogs and videos related to this topic here. Learn more about the SAP Service and Support Center at SAPPHIRE NOW here.
Stay in the conversation by following SAP Software Support & Maintenance on SCN and YouTube.

Benjamin Wilk is the social media ambassador for SAP Support and he is part of SAP’s global Maintenance Go-To-Market organization.

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