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Crowds of SAPPHIRE NOW attendees flooded the keynote area this morning, filling up seats and forming standing crowds to listen to SAP CEO Bill McDermott deliver the opening keynote. What an amazing start! The keynote highlighted the significance for companies to make the transition to digital and what the roadmap to simple looks like. There was an overall focus the importance of digitizing data platforms & core operations seamlessly. The full keynote included customers and partners like Under Armour, Disney and Google sharing their experiences. If you missed it, you can view the full keynote here: Run Simple | SAPPHIRE NOW ONLINE


Also check out these top tweets:

  • @lauriemccabe: IMO, the most profound statement from Bill McDermott: We can no longer B2B or B2C. Consumers rule–its about C2B. #sapphirenow
  • @hyounpark: McDermott says Software as a service is “old school” We’re about “simple as a service” #SAPPHIRENOW
  • @dahowlett: I am amazed that Facebook has repeated the exact script given to them by SAP. No authenticity #sapphirenow
  • @AFVijay: #SAP Customers told that ERP systems lack empathy; “#S4HANA is modular- it’s a nucleus to everything”, said @BillRMcDermott at #SAPPHIRENOW
  • @brianmoran: With today’s technology, fast is not fast enough for sales & #customerservice. Consumers and businesses want “immediate.” #SAPPHIRENOW


Along with the keynote this morning, there were also a few announcements that went live:

SAP Delivers New Data Insights with SAP Lumira

SAP Digital Brings Run Simple Vision to Life

Following the keynote, a live press conference, theater sessions, demo stations and a large show floor came to life. Conversations were flowing around SAP HANA, S/4HANA, Analytics, Mobile and so much more. Here are key session highlights:


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SAP S/4HANA was a hot topic area on the show floor with full house sessions like at the Define your Road to SAP S/4HANA session. During this session, attendees had the opportunity to learn more about the details of S/4HANA, important facts, like how your primary data does not change even with implementation of S/4HANA. Most importantly, we got to see the 3 steps on the road to S/4HANA.

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Analytics topic explored use cases, benefits, and challenges businesses face when implementing predictive analytics in their organization. For example, in an SAP Lumira session, it showcased how data can now be visualized by end users in format which is easy to consume. With the addition of Lumira to the BI platform, project leaders can now share data “stories” through the BI server which other users can view and edit if needed.

As Bill mentioned in his keynote that we should always put our customers first, our customers as well as partners had the opportunity to share their experiences with SAP HANA and Analytics today. Check it out:


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AmerisourceBergen showed us how they simplified their data warehousing with SAP BW powered by SAP HANA by sharing a comparison of metrics of query execution improvements since their implementation as well as their best practices & lessons learned.

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Mohawk Flooring showcased how they are exploring predictive maintenance to be proactive against machine failures. Sensors are used throughout the dying of the carpet all the way to the rolling process in order to find correlations between production settings and quality issues.

It was a great start to SAPPHIRE NOW 2015 & I hope you are looking forward to the rest of the conference!


To view our complete album of photos throughout the conference, please visit:

SAP HANA Facebook

SAP Analytics Facebook

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