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SAP Runs SAP at SAPPHIRE NOW 2015: Day 1 Wrap-Up

The time is 7:30am and it’s almost silent on the show floor but not for long. It’s the brief moment of quiet before the show begins when you can stand back and appreciate all that is SAP – the evolution of our technology is truly awe-inspiring and completely brought to life at SAPPHIRE NOW. The unique SAP Runs SAP program led by Helen Arnold, SAP Global Managing Board Member, Chief Information Officer (CIO) and Chief Process Officer (CPO) for SAP SE, is our opportunity to show customers how SAP is adopting our own technology innovations to radically simplify and transform our business. Our real-life experience sharing acts as a guide for customers on what, when and how to consume SAP innovations. Simple, cool and real.

Highlights from Day 1

On day 1, SAPPHIRE NOW, attendees learned about SAP’s internal migration to S/4HANA and saw how SAP’s financial and logistics processes are radically streamlined with high quality (sFIN,sLOG). They saw for the first time how SAP is creating a modern workplace through wearables – imagine a sales executive who can chat with his or her colleagues about a deal and execute deal approval by a tap on their Apple Watch! By extending SAP mobile applications based on HANA and HANA Cloud Platform to the Apple Watch, SAP is providing relevant business information with a flick of the wrist.

Attendees experienced the Boardroom Redefined – a seriously cool new way for executives to manage their board rooms and make fact-based decisions by
leveraging the amazing real-time reporting capabilities of SAP HANA and SAP S/4HANA.

The SAP Runs SAP campus presentations attracted a full house in every session. The demo theater session for Customer Engagement & Commerce implementation generated great discussion about our ability to produce real-time insight into customer engagement and target an audience of one through our hybris marketing solution. A perfect day in the life of a sales executive was demonstrated through our Cloud for Customer solution and the cloud-based, SAP HANA and hybrid process implementations across omni-channel interactions was also explained for attendees. Thomas Saueressig, SVP and Global Head of SAP IT Services and SAP CMO Maggie Chan Jones led a panel discussion on trends in digitalization and the relationship between Marketing and IT to facilitate business-minded marketing. Sessions about SAP’s internal Finance transformation were also highlights from day 1 and we expect more to come in this area in the next 2 days.

What to Look for on Day 2

Be sure to stop by the SAP Runs SAP Expert Table, located in the Service and Support Center (Table# SC513). Also check out the following campus presentations:


  See you in tomorrow’s wrap. If you’re attending SAPPHIRE NOW, we hope to meet you and if you’re following online – stay tuned for our next update!

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  • Highlights for me were the words, you’ll not be surprised to hear: simple as a service, no more boredom in the boardroom and how to be flawsome (from the women’s leadership summit).