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Introducing SAP Digital for Customer Engagement

Remember that line from the movie Moneyball, “If you challenge conventional wisdom, you will find ways to do things much better than they are currently done”.



That’s the exact thought that crossed my mind when I was on a flight from Frankfurt to San Francisco. Moneyball taught me two things – it made me more knowledgeable of baseball (something I should have known by now according to my American friends) and second it drove home the point, why you will not get different results if you try to do the same thing over and over again.


If you are in Silicon Valley in 2015, you know that the ground beneath our feet is shifting where Enterprise software is undergoing a massive transformation. Several trends can be observed –individual users are trying before deciding to buy enterprise software. They are able to purchase the software without filling our large forms or interacting with a large account team. They are able to access the software now and do business now. And if you are lucky, they will leave you nice reviews and make you successful – similar to what Tripadvisor and Yelp have done for many businesses.


I am a firm believer that software should not get in the way but rather show you the way. And, SAP Digital for Customer engagement is our first shot at getting these right for the user by making customer engagement simple again.  With just over 12 weeks of serious agile development, I am pretty excited that we will launch the product on May 5th 2015.  Our small team here at SAP, has been laser focused at solving one core problem – removing complexity for the end user. And we are just getting started!


Whether you are from a Small and Medium business (SMB) or from a large enterprise (LE), getting rid of complexity should be your number one priority. With the release of the first generation SAP D4C, here is what we think makes D4C worth a look,

  1. Built and designed for the individual in small teams and departments.
  2. Beautiful, Intuitive UI that works across all your devices
  3. Rich analytics and Dashboards powered by our ground-breaking technology SAP HANA
  4. Fully integrated sales and service capability
  5. In-product walkthroughs to guide you at every step


So I hope you give it a try or if you are feeling lucky buy it. Go to


Run Simple.


Karthik SJ,                                                                                                                                                                                                                 Lead Product Manager, SAP Digital for Customer Engagement

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