In 1996, the total number of SAP customers, “Installed Base” in the Middle Eats was 23. Being SAP Sales Manager, and Acting Professional Services Manager at the time, we needed to develop an effective approach to better engage with SAP customer, to drive customer’s success and SAP’s growth. The decision was made to found SAP User Group in the Middle East. We spent couple of moths meeting with customers and selling them on the idea of founding this group. Our effort were culminated in having our first meeting in Dec. 1996, in Bahrain. The group’s president was elected, – Majed Mutairi,-, was the IT manager of Sharq, one of SABIC subsidiaries. Several technical / business committees were established, i.e. one for HR, one for MM, one for PM .. etc. and those committees became the best vehicle to engage most effectively with SAP customers, and to drive customer’s success and SAP’s growth.