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Author's profile photo Anil Poply

Leverage the capability of Email Template for Cloud for Customer Campaigns

By writing this Blog, I would take this opportunity and share my knowledge and experience gained in my clients projects with SCN community.

SAP Cloud for customer Marketing function has capability to send email campaigns. For sending the email campaign, it required to build good email newsletter. This document focuses on the creation of email template in SAP Cloud for customer as well as building of newsletter in user machine.  Following steps should be followed to utilize the capability of Email template in Cloud for customer:

  1. Create Newsletter
  2. Enable Content Workcenter for your Business Role
  3. Steps to create Email template in cloud for customer

Create Newsletter

To execute the email campaigns, it is important to have the email newsletter( Email ) available. Creation of email newsletter is own by different people based on their size of the organization. There are many freeware tools available to build the newsletter and sometimes it required little of html coding as well. If you do not have any dedicated tool to build the newsletter then you can also use the capability of MS word. You design your newsletter in the Microsoft word and  ave your newsletter as ‘Web Page’. As part of this document , we will use the Microsoft word to create the newsletter and save it in local machine.

Enable the ‘Content’ workcenter for your business role

Following is screenshot who you can enable the content for your business role.


Steps to create Email Template in Cloud for customer

Step 1: Go to Marketing Workcenter –> Content and choose Email template from New button as described in the following screenshot:


Step 2: Now fill the required information like Name of the template, communication category as described in screenshot below:


Now fill up, from Name and from Email Address. It is important to furnish this information to make your receivers aware, from where they received the email.  After furnishing all details, save and open your Email Template.

Step 3:   In this step, you required to furnish the information like Subject, Email Newsletter, Language. As described in below screenshot language section.

Click on Add Button:


And now, upload your email newsletter that you saved in local machine.


Step 4: Now Email template is ready in preparation status. Now activate this template from Action button. After activation, this email template will get available for campaign execution.

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      Author's profile photo Former Member
      Former Member

      Nice one.....

      Author's profile photo sunny Kumar
      sunny Kumar

      good document . it is very informative.

      Author's profile photo Former Member
      Former Member

      Helpful blog...Exceptional

      Author's profile photo Former Member
      Former Member

      Very Helpful blog!!!!

      Author's profile photo Former Member
      Former Member

      Hi Anil,

      Nice blog.

      Do C4C have a capability to track the statistics around email open , email forward etc.?

      Author's profile photo Chandan Bankar
      Chandan Bankar

      Hello Anuj,

      Yes C4C do have the functionality to get back the Campaign Level Tracking Data. However if you don't know this, you would have to enable the Mass E-mailing for Marketing Campaign for your C4C tenant. For more information to know how this can be done check the below document.

      Cloud for Customer: Mass E-mail Activation



      Author's profile photo Anil Poply
      Anil Poply
      Blog Post Author


      Yes, SAP has provided many reports. One of them is for tracking the campaign. You will find information like number of sent email, number of deliver email, number of open emails, number of total clicks, number of unique clicks, hard bounce, soft bounce, un-subscribe, email replies etc.

      You can also create track who open your email using interactions. In interaction, you can assign follow up activity like create email, lead, activity if somebody open the email.


      Anil Poply

      Author's profile photo Ankur Godre
      Ankur Godre

      Good one Anil!



      Author's profile photo Anil Poply
      Anil Poply
      Blog Post Author

      Thanks guys.......

      Author's profile photo Former Member
      Former Member

      nice one

      Author's profile photo Former Member
      Former Member

      Nice blog

      Author's profile photo Former Member
      Former Member

      Hello Anil!

      Can you explain me, how I have to set up the html document, that I want to upload? How does it have to look like? Which form must it have?

      Everytime when I want to upload a file, there is an error...

      Thanks for your help.