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Author's profile photo Sandra Thiel

Innovation Made Simple

Does my title sound like a paradox? As business moves quickly and customers even move faster, it’s hard to stay ahead of the curve. Frankly, you need to continuously innovate. Does it mean hard work for your company? Not necessarily. The trick is to build an organizational culture that helps sustain innovation from top to bottom.


This is what Beiersdorf, a German-based market leader in skin care products, learned. To improve its process for capturing, evaluating, and implementing new innovation ideas, the company decided to join a co-innovation project with SAP. The SAP Innovation Management solution is the result of this collaborative project.

In an interview with SAP News, Alexander Ramin, Global Process & Application Solutions and Department Lead of Innovation for Marketing and Sales at Beiersdorf , shares, “For me, the most crucial aspects of the solution are its compelling user experience, its ease of use, and its comprehensive campaign management. From the company perspective, the availability of a mobile app was also decisive. Users can enter their ideas at the very moment of inspiration, meaning that spontaneous thoughts and suggestions don’t simply go to waste. Another aspect that sets this solution apart from others on the market is its extremely high performance powered by SAP HANA.”

Want to learn more and see SAP Innovation Management in action at SAPPHIRE NOW? Join our demo theater session “Manage Innovation Projects More Effectively for Faster Completion” on May 5 – 6.

Or start the conversation with our innovation management experts on SCN.

Ideas are abound – start capturing them now and rapidly turn them into value-generating innovations that drive your business forward!

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