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SCHOTT: Sharpening Competitive Edge with SAP® CRM powered by SAP HANA®


From the tiniest of components for the electronics industry segment to large-scale, fire-resistant glazing, products and applications from SCHOTT AG can be found everywhere in everyday life. SCHOTT was looking for a state-of-the-art application to support fully integrated and holistic processes across marketing, sales, and complaint management. With the global deployment of SAP® CRM powered by SAP HANA®, for which it received the SAP Quality Award 2014, SCHOTT is now in an excellent position to evolve its customer relationships across business units and expand into new markets.


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