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SAP hybris Marketing RDS – new name, new features and an exciting future!

If you have heard of SAP Customer Engagement Intelligence and cannot seem to find it anymore – here it is! Morphed into a newly upgraded product called SAP hybris Marketing (yes the ‘h’ is lower case!) with an updated RDS package which includes all the functionalities of the previous version but with more features and content.

SAP hybris Marketing enables businesses to reach out to their consumerts, contacts, accounts using contextual marketing – where you market to a target on one based on the unique profile and preference. The foundation layer is called SAP hybris Marketing Data Management which provides the comprehensive view of the customers by collecting all relevant data to drive successful marketing campaigns.


The rapid deployment solutions for this product is based upon SAP hybris Marketing version 1502 which takes consumer marketing to a whole new level of real-time engagement and analysis. Here are some of the quick questions answered.

What does SAP hybris Marketing RDS cover?


The diagram above shows the overall scope which includes

  • Configuration guides for simpler implementation in weeks
  • Project plans and estimates for deployment
  • Additional dashboards and Lumira content at no additional cost
  • Special KPIs and model for Telecommunications Industry
  • Data Services content to bring any non-SAP data source into the application in a rapid data load to hybris package

Where can I find all the RDS content? Right here in Service Marketplace (

If you need additional information on all the possible data sources that can be loaded click here (

What do I need for my business? The table below helps you to find the functionality you are looking for in the RDS content list.

SAP hybris Marketing product module Functionality RDS Scope item
SAP hybris Marketing Data Management Customer data and analytics Social Contact Intelligence (including Lumira Report), Access to hybris Marketing via Fiori Lauchpag
SAP hybris Marketing Segmentation Predictive Segmentation Audience Discover and Targeting, Integration to Sales and Marketing (to SAP CRM), Predictive Segmentation and hybris Marketing for Telecommunications
SAP hybris Marketing Acquire Campaign Management Campaign Management
SAP hybris Marketing Recommendation Product offers based on customer behavior Product Recommendation Intelligence
SAP hybris Marketing Insight Customer Revenue, Margin and Lifetime Value Customer Value Intelligence (including SAP Dashboards)

What do you need for deployment? For on-premise deployment you will need a SAP HANA and SAP Netweaver landscape with the product licenses for SAP hybris Marketing. For a cloud deployment all you need is a subscription license and access to data!

Interested in learning more?

Stay tuned!

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