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Author's profile photo Michelle Schooff

SapphireNOW + ASUG Spotlight: Engage Wholesale Distribution Customers Through Omni-Channel Commerce

One of the ways Wholesale Distributors are looking to create a competitive advantage is through Omni channel commerce. Distributors are looking to provide a customer experience that offers a single view of their brand across physical and online channels.  An effective e-Commerce strategy will allow Wholesale Distributors to:

  • Engage with customers wherever they prefer to be served
  • Leverage enhanced insights and visibility
  • Build personalized relationships on intentions-based experiences, seamless brand execution, and empowered associates
  • Reduced churn with next-best offers and real-time recommendations

According to Modern Distribution Management, in their recent release of The 2015 State of E-Commerce in Distribution, the top five priorities for Wholesale Distributors, related to Omni-channel commerce include:

  1. Increase new customers/orders acquired through website, search-engine marketing
  2. Promote brand
  3. Ease of use, increased customer satisfaction
  4. Increased efficiency and operational cost savings
  5. More frequent use of website, e-commerce transactions by customers

How is your organization developing and evolving its Omni channel Commerce strategy to compete?

Whether you are a Wholesale Distributor in food and beverage, industrial, pharmaceutical or high tech, you can leverage an e-Commerce strategy to benefit your organization with:

  • Expansion into new markets: Support growth across channels, geography, and branding
  • Efficient development and operations: Deliver faster time to value with an average implementation at less than 90 days
  • Master data management:  Provide a seamless, cross-channel experience through tailored products and services
  • Single commerce platform: Benefit from an agile architecture with flexible deployment options

As you think about your e-Commerce strategy, I invite you to join your Wholesale Distribution peers at a SapphireNOW panel discussion:  Engage Customers Through Omni channel Opportunities in Consumer Industries.  You will hear from executives at Ingram Micro (Wholesale Distribution), BD–Beckton Dickinson & Co. (Life Sciences), Adidas (Consumer Products) and Woolworth’s (Retail) who will discuss how they are gaining a comprehensive view of customers, products, and orders to promote innovation in their organizations and shape a successful future of e-commerce. 

Join them as they share how their organizations are providing an integrated Omni channel experience for their customers.  To learn more and add this session to your SapphireNOW + ASUG agenda, click here.    See you in Orlando!

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