First, there is this nice blog here about how it works with HANA Basket Analysis with SAP Predictive Analysis and SAP HANA – Part 1
I also looked at Wikipedia for Association Rules: Association rule learning – Wikipedia, the free encyclopedia
But if you don’t have HANA, and are unfamiliar, using a text file is an easy way to get started. This time I am using the Expert Analytics part of Predictive Analytics (although I am not an expert, really)
First I realize that I can’t access any Association algorithms because I haven’t installed R. Fortunately that is fairly easy and quick in this version.
After installing, you are asked if you want to Configure R – please press OK (and not cancel like I first did)
The only configuration item is to select “Enable Open-Source R Algorithms”. Select that and click OK
Initially when I launched SAP Predictive Expert Analytics it always took me to the “Visualize” room. I decided I wanted to go to the Predict room first so I change that in Preferences.
In the Predict room, I select R-Apriori under association and configure as shown above. I have a CSV file that has products and “baskets” (transactions)
Once the items are “configured” you see a checkbox as shown above.
I run the model without any issues (success) and click OK
The above shows the results view. I consult wikipedia about Lift and confidence. A lift of > 1 is useful for predicting, according to Wikipedia Lift (data mining) – Wikipedia, the free encyclopedia
Figure 9 shows the algorithm summary with 17 transactions (baskets) – this is a small dataset.
Figure 10 is a cloud chart which is part of the results set. The strongest associations are shown in large text size
Figure 11 shows I decide to output the results set to a CSV file so I can try more visualizations of the results.
Figure 12 shows the results using a heat map with Lift as the color
I switch the Lift and Confidence around and now with the size of the rectangle is influenced by Lift and Color is impacted by the confidence of the rule.
I can also try the “related visualizations”
When I hear the word “association” I can’t help but think of the group Association, the a great musical group from the 60’s:
Enjoy the music.