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SAP HANA helps In Mind Computing to follow new approaches in designing a cloud based Reasonable CRM solution on database schemas for insight selling

In Mind Computing is the industry-leading expert for insight selling and provides a cloud solution, which supports and improves the sales process of companies.

Utilizing it supports sales persons around the globe leveraging the SAP HANA Cloud platform in their daily business. At the same time the application is providing insights enriching the sales process, like selling recommendations or best fit solution for customers’ challenges.

In order to meet all complex and evolving customer requirements caused by different hardware settings, costing procedures, data processing as well as altering business strategies, In Mind Computing needs to deploy a cloud platform which is not only fast, but highly scalable. Consequently, the company has developed a unique application with schemas based on SAP HANA and leverages the In-Memory Column store.

For every live installation, In Mind Computing has to ensure that all required information from the customer cloud and SAP ECC are leveraged collectively and subsequently get enriched with data from the Insight Selling Suite software. Therefore, the respective IT solutions are integrated in the customer ERP and both are embedded on a cloud-based configuration engine that is part of the SAP HANA Cloud application. The SAP ERP SD stores the data, for example customer and pricing information, and communicates via the SAP Cloud Connector with the solution.

Within the Insight Selling Suite, In Mind Computing enables the analytical capabilities of SAP HANA in order to provide insights about key performance metrics as well as to increase the forecast accuracy and uncover revenue potentials. In order to visualize data in such a fashion that their salesforce is able to easily retrieve all required data with reference to the insight selling potential, the intuitive user interface is based on SAP UI5.

Key advantages are the integration and connectivity capabilities of the HANA Cloud platform which allow In Mind´s Reasonable CRM to integrate with an ERP system from SAP in the Business Suite via the SAP HANA Cloud Connector in real-time. On-top, the company utilizes the analytical capabilities of HANA and is starting to leverage on the Predictive Analytics Library and Business Function Library which provide additional business value to its customers in getting insights in their sales processes. Dr. Falk Brauer, Vice President Technology, of In Mind Computing states: “Our schema design would overwhelm any other database and thus HANA is the only solution out there which can serve our application needs.”

For more information watch our video about the Insight Selling Suite in the Hana Cloud Platform.

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