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Engaging with your customers is not an easy task. Customers are fickle, elusive, intelligent, well-informed, everywhere and anywhere, and, most importantly, empowered. They define their own journeys, yet expect brands and companies to be there whenever and wherever they need them. And if you are there at the right time, providing the right and useful information and advice, you may earn their business and their loyalty. It’s a difficult and high-stake endeavor, yet the payoff is high. To succeed, you will need all the help you can get.

SAPPHIRE NOW and ASUG Annual Conference may be just the place to be to get all the inspiration, ideas, advice, and help you need. Like past events, this year’s conference will take place in Orlando’s Orange County Convention Center from May 5 to May 7.

Let’s take a quick tour of what’s in store for you at our annual “get-together.”

You will be happy to hear that Paul Greenberg, the “Godfather of CRM,” author of CRM at the Speed of Light and an upcoming book on customer engagement for Harvard Business Press due out in 2016, will be highlighting his strategy for engaging customers in the 21st century.

Esteban Kolsky, principal and founder of ThinkJar, will be tackling how social selling can strengthen your relationship and engagement with customers.

Brent Leary, partner at CRM Essentials, has been collaborating with Social Media Today for the past five years on a well-known barometer of social customer service called The Social Customer Engagement Index. He will be presenting his findings and case studies from this latest research at the conference.

If you are looking to hear from your peers and industry leaders, you are in for a treat. Below are some of the customers who will be sharing their stories
at the show:

  • Mohawk Industries (see a great post here by Ryan Somers)
  • Insight Enterprises
  • Aryzta
  • Adobe
  • Genband
  • ASICS
  • NHL
  • Ingram
  • Loblaws
  • BDI USA
  • Sloan Valve Company
  • BonaKemi
  • Juniper Networks

You will hear how they are transforming their businesses in the age of empowered customers. Using technologies and solutions from SAP and our partners, organizations are able to engage with their customers at the right time on their journeys.

SAPPHIRE NOW also offers over 20 demonstration sessions featuring the latest solutions from SAP for sales, customer service, marketing, and commerce. Check out the Agenda Builder for session times and locations, and join us to find out how these solutions can help you solve your business problems, unlock new innovations, and engage with your customers on their journeys.

And if you want a more deep-dive discussion and to see the solutions in action, drop by our demonstration pods in the Line of Business campus (LB223, LB224, LB225, and LB226) at any time during the conference. Additionally, many of our solution leaders, such as Nayaki Nayyar, Volker Hildebrand, and Matthias Goehler, will be presenting their perspectives and solution strategies in ASUG presentations.

No company or person can be extraordinary without hard work. We must constantly learning new skills, trying new approaches, and pushing boundaries. I’ll bet SAPPHIRE NOW performer J. Lo is constantly working at her craft to be as extraordinary as possible. As Jimmy Johnson, the former head coach of the Dallas Cowboys once said, “The difference between ordinary and extraordinary is that little extra.” So join us and get a little bit of that “extra” that you need to win.

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