We are living in a real mobile and connected world. So the applications which run on mobile devices should be really mobile. Then what is mobile application or what makes an application real mobile.
I have spend many days to find 5 features which will make an application real mobile. I have tried to segment the features that behind the successful mobile applications. Here are my findings:
Let’s have look what makes twitter, facebook, instagram…etc. popular. Both of them are intuitive. You do not need a user manual or any training. Just download and use. So in my list: intuitive comes first.
Application should run on any device, any platform, any screen size. Otherwise you will most probably loose consumer or user. Or will be isolated in your island, I mean in your platform.
3. Easy / Simple
If a mobile application will require complex instructions or steps to help users, then people will immediately stop using it. Because this generation is using mobile apps while they are doing something else. This means they are using very small portion of their concentration while using any mobile app. In other words mobile application should let them perform multi-tasking.
Think that you have downloaded a new mobile app from apple store or android market. You want to feel the features or get benefit from the app, however you have pushed the button and started to wait. How long will you wait? Most probably after waiting ten seconds, you will quit and remove the application.
We all using mobile apps, while walking or eating or doing something, this means we can only release one of our hands. The ergonomy of the user interface should be compatible with the human hand nature.
Finally a mobile application should be real low – priced. Even the application is perfect in-terms of all features, if it is expensive, it has no chance.
If you have yours, please share in comments section.