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Dell empowers its sales force with self-service business intelligence solution powered by SAP HANA

Dell Inc. is one of the largest technology vendors in the world with more than 100,000 employees and a product portfolio that includes PCs, mobile devices, storage systems, enterprise software and IT services. To improve our sales organization’s ability to support the company’s continued growth, our IT organization, along with various business units at Dell, developed a new business intelligence platform based on SAP HANA’s in-memory architecture and Dell servers, storage, and networking.

Dell’s new Business Management System (BMS) is faster and less resource intensive than the legacy system it replaced. Importantly, it is also a lot less reliant on the IT organization. Previously, to get an analytics report, a sales person had to submit a request with IT and then wait days for the results. There were no standard enterprise-wide definitions for key performance indicators (KPIs), making it hard for the sales organization to monitor performance.

The new SAP HANA system running on Dell’s PowerEdge servers, Dell Compellent storage, and Dell networking has helped our teams to overcome those limitations. Sales people now have the ability to drill down into the system on their own and use data to better predict when sales will close, or to organize their sales territories more efficiently. Reports that used to take IT weeks to generate are now available in a matter of minutes. About 90 percent of standard sales reports have been automated and business users have self-service access to critical sales data and KPIs such as sales pipeline, forecasts, revenues and margins.

The system has reduced the need for sales and business people to extract data from multiple source systems in order to do reporting, by nearly 80 percent. The centralization, automation and standardization enabled by the SAP HANA platform have already allowed Dell to reduce BI costs by 50 percent, and more savings are expected along the way.

Learn more about Dell’s SAP HANA solutions:

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      Author's profile photo Dan Everett
      Dan Everett

      I'm curious what you use to get data into HANA.

      SLT, Data Services, HANA smart data integration/access/streaming, something else?

      Kind regards,