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Consumer/Buyer perspective of the Customer Engagement Story – Survey Participation Request

MBA students of Baylor University are conducting a research on customer perception of the usage of personal data for targeted advertisements and how it affects customer engagement across the buyer journey. We would love to have your input on this by responding to the following surveys.

Your responses will be completely anonymous and will only be reported in aggregate.


The survey should take about 5-8 minutes to complete.

To begin, kindly click on any of the links below. Thank you for your participation!

Survey 1:  Retail Apparel

https://baylor.qualtrics.com/SE/?SID=SV_eu21jRZDWSW7g9L

Survey 2: Retail Appliances [Complete if you have bought or plan to buy an appliance]

https://baylor.qualtrics.com/SE/?SID=SV_4PCAzX1pXw6zJRP

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