The video shows what it could look like if you personalize transactions with SAP Screen Personas 3.0 (and open these transaction in NWBC 5.0. (Personas 3.0 is still in Ramp-Up) . There are some more things to do – for example flavor and user management within the Personas administration. So please have a look at the SAP Screen Personas SCN Space:
http://wiki.scn.sap.com/wiki/display/Img/SAPScreenPersonas
and
Configuring NWBC to use SAP Screen Personas 3.0 Flavors – SAP Imagineering – SCN Wiki