“The User is Drunk”…..the new UX paradigm?
Perhaps you have heard of “Design Thinking” as much as it has been covered on here and in conferences like SAP TechEd, but I can pretty much bet you have not heard of “The User is Drunk” design. (haha)
Part of my morning routine (and sometimes after wrapping up work at whatever time), I like to watch streams of people coding (ie. WatchPeopleCode.com or TWITCH “programming” or “game development” channels). It’s fun to see “how the other half lives”. (haha) This morning, one of the streamers I often chat with left this video playing while taking a short break, and it really struck home with me in several areas. As provocative as the title may sound “The User is Drunk” is a good way of looking at your UX design.
This is by no means an attempt to rake up clicks/views and/or spam/advertise you. Heck, I don’t even know who this company (or this guy) is. But I sure do like their message!
Key points for me….
- A lot of the “stuff” on the web are just echos of real life.
- Great UI isn’t there. (it is best when users do not realize they are interacting with a UI)…and to that end, your UI should be as “porous” as possible.
- Guide users (by and large, they are “attention poor”….lead them….as SAP does well with things like “guided procedures”)
- Say it twice (state key points 2 times always……state key points 2 times always)
- Respect your users (your user is “drunk not dumb”…do not lie to them or attempt to simplify too much…..a user with 160 IQ that is drunk still has a 160 IQ…but just a lot less patience! hahaha)
For a 4 minute or so video, I thought it was put together quite well and made me think about what I build/design for my own work….so now, I am off to drink a few adult beverages and re-test my apps! haha Hope you enjoyed this departure from the usual SAP-centric topics.