Hidden Gems inside Lumira – Influencer Analysis
Following on from my last blog Hidden Gems inside Lumira – Export Data in a Table here is another hidden gem when using Lumira.
So firstly, hands-up. The title isn’t quite what it seems.
I’m not going to discuss what Influencer Analysis in Lumira is. This is explained much better than I could do by Avni Savant last year in the blog Using Infinite Insights with SAP Lumira
What I will be discussing is how Influencer Analysis can be used a little bit differently to provide more impact – I just couldn’t think of a good title.
Whenever I have used Influencer Analysis in Lumira, I have used it on the complete dataset that I have been analysing. My data includes some measures and some dimensions, which are irrelevant for Influencer Analysis; i.e. long/latt reference information for cities and measures that I don’t want to include. Because I cannot filter the data before I do my Influencer Analysis my results won’t be completely correct and accurate.
Also, I use calculations in my analysis which unfortunately I cannot select and don’t work with Influencer Analysis (as per Lumira 1.23).
However, there is an easy way around this using a table and the “Create New Dataset” function.
First, I create a table which includes my measures and dimensions that I want to perform my Influencer Analysis on (including any filters) – see screenshot below.
Then using the “Create New Dataset” option found in the cog icon for the table, (see circled option in the screenshot above) Lumira creates a separate new dataset based upon this selection.
I can then go to this new dataset using the dataset selector – see screenshot below.
Lumira has created a fresh new data set with the measures, dimensions and filters which I can now use to perform my Influencer Analysis on – see screenshot below.
I now go to the lightbulb icon and select my measure to run Influencer Analysis on – see screenshot below.
I have now performed a much more accurate Influencer Analysis on my data using a calculation in a few seconds using a few simple mouse clicks. Something that I couldn’t do in my original dataset.
I hope that this hidden gem helps you in your Lumira analysis.
the easiest way to find and filter influencers is using HYPR's Influencer marketing platform
feel free to check it out & compare results 🙂