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Author's profile photo Dean Farrow

Hidden Gems inside Lumira – Influencer Analysis

Following on from my last blog Hidden Gems inside Lumira – Export Data in a Table here is another hidden gem when using Lumira.

So firstly, hands-up.  The title isn’t quite what it seems.

I’m not going to discuss what Influencer Analysis in Lumira is.  This is explained much better than I could do by Avni Savant last year in the blog Using Infinite Insights with SAP Lumira

What I will be discussing is how Influencer Analysis can be used a little bit differently to provide more impact – I just couldn’t think of a good title.

Whenever I have used Influencer Analysis in Lumira, I have used it on the complete dataset that I have been analysing.  My data includes some measures and some dimensions, which are irrelevant for Influencer Analysis; i.e. long/latt reference information for cities and measures that I don’t want to include.  Because I cannot filter the data before I do my Influencer Analysis my results won’t be completely correct and accurate.

Also, I use calculations in my analysis which unfortunately I cannot select and don’t work with Influencer Analysis (as per Lumira 1.23).

However, there is an easy way around this using a table and the “Create New Dataset” function.

First, I create a table which includes my measures and dimensions that I want to perform my Influencer Analysis on (including any filters) – see screenshot below.

screenshot 1.png

Then using the “Create New Dataset” option found in the cog icon for the table, (see circled option in the screenshot above) Lumira creates a separate new dataset based upon this selection.

I can then go to this new dataset using the dataset selector – see screenshot below.

screenshot 2.png

Lumira has created a fresh new data set with the measures, dimensions and filters which I can now use to perform my Influencer Analysis on – see screenshot below.

screen 7.JPG

I now go to the lightbulb icon and select my measure to run Influencer Analysis on – see screenshot below.

screenshot 3.JPG

I have now performed a much more accurate Influencer Analysis on my data using a calculation in a few seconds using a few simple mouse clicks.  Something that I couldn’t do in my original dataset.

screenshot 4.JPG

I hope that this hidden gem helps you in your Lumira analysis.


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      Author's profile photo Former Member
      Former Member

      the easiest way to find and filter influencers is using HYPR's Influencer marketing platform

      feel free to check it out & compare results 🙂