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Trend Setters? Trend Spotters – See All the Customer Engagement Action at #CRM2015

Customer Engagement and Commerce (CEC) portfolio of products from SAP is so much more than CRM, providing comprehensive capabilities across sales, service, marketing and commerce differentiating with mobile user experience, predictive analytics and
industries with omni-channel customer engagement. The CEC solution is constantly evolving, in some cases leapfrogging industry and technology trends to bring the latest to the market. Discover these solutions at CRM2015 conference in Vegas from March 30-April 1.

In 2015, per Gartner more than 50% of the overall CRM revenue will be from cloud and SaaS revenue will reach 80-85% by 2025. So 2015 is the tipping year.  The cloud solution has gained momentum and like it or not, SaaS is here to stay.  Hear some of the amazing SAP Cloud for Customer (C4C) stories at CRM Insider 2015. These stories are not pure Cloud deployments but they are hybrid deployments, leveraging the power of on premise CRM solution, SAP ECC, and integrated using the HANA Cloud Integration (HCI) thus increasing the return on your existing investments.

While Cloud solution is ongoing, the SAP CRM on-premise solution is progressing through SAP connect. Wondering what SAP connect program is? It is run by customers where the requirements are posted and voted on by customers and the final proposed requirements are delivered by SAP.  For more information check out this link:

Have you heard of the new Contextual Marketing solution? hybris Marketing is building on the DNA from SAP Customer Engagement Intelligence, SeeWhy and Loyalty management amongst other solutions. Key differentiators are centralized customer data in real time, contextual marketing – again in real time and pervasive intelligence – Intelligence to market less but more effectively.  The idea is to connect with the right customer via the right channel at the right time. This puppy is just getting started, there is more to come.

Mobility is intrinsic in the SAP CEC solutions. Complete support of mobile apps, no extra cost, support for iPad, iPhone, BlackBerry, & Android helps your teams be more productive anywhere, anytime. Predictive analytics tools are available within the Cloud for Customer (C4C) solution like: deal finder to discover new leads and new opportunities within existing accounts, influence map to find top deal influencers and connect with them,  dynamic playbook to get the right products, people and partners to maximize chance of winning the deal.

Features like voice activated commands, voice note takings, scanning the business card to convert to a lead or a contact are some of the features that makes the working with SAP Cloud for Customer a great user experience. Get a firsthand look at these features in the hands on labs sessions at CRM Insider.

How does Fiori fit in? How about S4HANA? What is new in Integration with iFlows? What about Rapid Deployment solutions? HCI?  Let us not forget about industries, SAP supports 20+ industries, so how are we differentiating with industry solutions in CEC? 

There is a lot to discuss. SAP teams will be at CRM insider 2015, I hope to see you there and continue this discussion.

See you at #CRM2015!

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