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Author's profile photo Dirk Mayrock

New Training: THINK 3 Business Model Development & Innovation (BMDI)

Business model development & innovation is a process that deliberately changes the core elements of a firm and its business logic to sustain or create a thriving business. Innovative business models can reshape industries, change the rules of the game and drive tremendous growth. A better business model often will beat a better idea, product or service.

We have been developing a systematic method for business model development & innovation based on in-depth business research, which has been validated in challenging projects inside and outside of SAP.


Figure 1

In Think 3 you will get to know everything about business model design. Based on 4 simple iterations (figure 1) you will learn how to structure your business ideas, ask the right questions and verify your assumptions.

  • Analyze & Improve
    Investigation of your environment: Customers, Competitors, potential partners, etc.
  • Challenge & Change
    Idea generation based on analytical and creative methods
  • Test & Verify

Identification and testing of assumptions behind a business model

  • Evaluate & Decide
    Quantitative and Qualitative Evaluation of business models


Figure 2

After Design Thinking (Desirability) and Agile Software Engineering (Feasibility), this course offers you the missing piece of the puzzle: economic viability (figure 2). If you have participated in Think 1, this will provide you with a unique opportunity to complete your product or service idea by adding a sustainable business model.

The course is suitable for everyone interested in business models and can be taken without prior participation in Think1 . It is a must have for all interested in the success of business ideas.

Don’t miss out on the next Think 3 dates:

  • 18/19.05
  • 16/17.09
  • 11/12.11

Check out our SAP Training WebShop for more details.

If you are interested in a long term business model project, our experienced BTS colleagues will support you with their expertise. Contact:  Peter Mittemeyer,

Customer Recommendations:

“Think 3 is a great service, well structured, and asking the right questions.”
Dirk Uebelhör, Head of Diabetes Management & Market Access, Roche Diagnostics Deutschland GmbH

„Think 3 supported the development of effective and efficient business models and greatly assisted us in thinking outside the box to evaluate various opportunities.“ 

Dr. Bernd Schirpke, Market Development, T-Systems International GmbH.

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