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Author's profile photo Catherine LYNCH

Gaining Audience Insights & Engagement through Big Data: Reasons to check in with SAP Media at SAPPHIRENOW 2015

It is the era of Big Data in almost every industry sector. How can Big Data simplify the task of understanding audience behavior and improving audience engagement levels for content publishers?

By harnessing the power of big data and SAP in-memory platform HANA, content publishers can analyze increasing volumes of audience interaction data, gain key insights into their behavior and preferences and make better decisions.

By learning and adapting to every interaction, content publishers can follow up on engagements that are relevant and in-context to the customer. The customer experience across multiple channels can be personalized to transform consumers into loyal brand advocates.

Learn more about personalization in context for customers from thought leader Don Peppers:

Improved audience insights enable more precisely targeted advertising and increase return on advertising spend for brands.

SAP recently announced a new marketing suite from hybris to help market to the audience of 1 including contextualization as a key component.

Want to learn more about how SAP can help content publishers gain audience insights and improve engagement?

  • Attend the Microforum “Gain Audience Insights with Big Data for Increased Customer Engagement” IN20918 at which we will discuss how content publishers can improve customer engagement levels by exploiting Big Data
  • Attend the Microforum “See How Big Data Consumer Insights Are Changing the Media Industry” IN20917 at which advertising agency WPP
  • Attend our demo theater IN20914 Create a Frictionless Omni-commerce Experience for Fans of the Brand”

To create a personalized agenda for SAPPHIRE, go here : SAPPHIRENOW  May 5-7 in Orlando, Florida

To learn more about SAP solutions for the media industry, check out our Solution Explorer and visit on SAP.COM and on SlideShare.

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