SAP Media solutions are helping media companies transition from producing and publishing content to mass media to meeting the expectations of the audience of one. Audience and fans increasingly expect brands to understand key facts about them and to deliver a richer fan experience based on their preferences and centers of interest. Harnessing the power of big data and SAP in-memory platform HANA enables us to gain insights from audience data in record time and to keep fans engaged.
The recently announced partnership for automated fan engagement with Phizzle bears witness to evolving fan expectations. The integrated SAP and Phizzle solution will provide a unified overview and deeper understanding of each fan, allowing media and sports organizations to offer their fans a more personalized experience. The solution also offers Web analytics and enables social listening.
Transforming mass communications into real one to one messages that connect directly with fan’s needs with not just the right message, but also at the right time through the right marketing channel is the impetus behind another exciting announcement about the industry’s first contextual marketing platform from hybris. This platform includes an alliance with social media platform Sprinklr.
Data Alliance, a WPP company, will be discussing their experience of leveraging big data to change the way advertisers market and compete in a Microforum in the Industries Campus.
Want to learn more about how SAP can help bring fans to the brand for media companies?
- Drop by the Media & Sports Entertainment demo station
- Attend the Microforum “See How Big Data Consumer Insights Are Changing the Media Industry” IN20917 with advertising agency WPP
- Attend our demo theater IN20914 Create a Frictionless Omni-commerce Experience for Fans of the Brand”
To create a personalized agenda for SAPPHIRE, go here : SAPPHIRENOW May 5-7 in Orlando, Florida
A big attraction this year will be Jennifer Lopez’s concert on Thursday 7th May
Follow us on @SAPIndustries #Media