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Author's profile photo Tammy Powlas

Twitter Analytics using SAP Lumira

You can go to analytics.twitter.com to analyze your own tweets as Uwe Fetzer showed me the other day

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I was surprised the most of my followers are male (82%).  Top country of followers after the US is India.

I exported the data to Excel for further analysis.  According to Twitter Help Center | Tweet activity dashboard it downloads the last 3,200 tweets.

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Because I am lazy, I use the light bulb to provide me with suggested visualizations.

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What I noticed today (and hadn’t before) is I can select an influencer to visualize.

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From the above most of my tweets include a twitter ID (other than my own), a topic (hashtag) next, followed by a URL or person.

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SAPtd, the hashtag for SAP TechEd, is the top “tweet” – including hashtags, twitter ID’s, and products.

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The above shows my top 10 twitter ID’s that I interact with – it’s no surprise that the SCN twitter account is first.

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It also no surprise that SAP is first in the top organization for my tweets.  Most of the topics are SAP-related, except Dunkin Donuts

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SAP TechEd was my top hashtag, followed by ASUG and SCN as shown above.

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Top product is HANA – second is G+.  I am a little surprised about G+ as I don’t use it all that much.

Reference

BI 2015

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      Author's profile photo Former Member
      Former Member

      Just checked my Twitter analytics out and quite surprised to find the depth of my tweets, pretty neat stuff