“How to develop an intuitive analytics tool that marketers love to use?” – This challange sounds like a contradiction? An analytics tool which is easy-to-use and even loved by marketers, impossible? – No, it’s not! Beiersdorf managed this manifold challenge last year very successfully. Read how the design thinking approach helped Beiersdorf to meet the needs of their marketing team as well as winning the internal Beiersdorf Simplicity Award.