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  1. Andy Silvey

    Hi Natascha,

    happy new year and all the best for 2015.

    Agree  with the main points, we must all not forget, when everybody loved Facebook, Facebook had different commercial pressures than the ones it has today, quarterly reporting etc. Facebook is a business too. And, there’s no such thing as a free lunch.

    To answer your question:

    What are your views on owning vs. renting social channels?


    hmmm


    Renting:


    I need a Social Media Expert


         who will lead the strategy for social media – FB, Twitter etc


         who will post to those channels


         work with Sales and Marketing


         work with Product Management


         harness and exploit those channels to the benefit of the company



    Owning:


    I need to build the infrastructure


         I need to build a Facebook and a Twitter


         I need a mountain of Developers


         I need a mountain of servers


         I need Project Managers


         I need Operations Teams to keep the thing running


         I need incident management, you know it’s embarressing if my community crashes


         etc etc



    I need to run the Channels


         I need Teams of content administrators


         I need Managers



    I need to Have a strategy for the Channels


         I need a Team of people to run this whole show


         Work with Sales and Marketing


         Work with Product Managers


         Work with the infrastructure Teams for the Channels



    Then I need a Senior VP to own it.




    I need all that to be a success


    ok,


    how much will owning cost compared to renting ?


    Will owning be a success ? Will owning be more successful than renting ?


    Best regards,


    Andy.




    p.s. it sounds like eat24 wanted to have their cake and eat it 🙂

    (0) 

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