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  1. Andy Silvey

    Hi Natascha,

    happy new year and all the best for 2015.

    Agree  with the main points, we must all not forget, when everybody loved Facebook, Facebook had different commercial pressures than the ones it has today, quarterly reporting etc. Facebook is a business too. And, there’s no such thing as a free lunch.

    To answer your question:

    What are your views on owning vs. renting social channels?



    I need a Social Media Expert

         who will lead the strategy for social media – FB, Twitter etc

         who will post to those channels

         work with Sales and Marketing

         work with Product Management

         harness and exploit those channels to the benefit of the company


    I need to build the infrastructure

         I need to build a Facebook and a Twitter

         I need a mountain of Developers

         I need a mountain of servers

         I need Project Managers

         I need Operations Teams to keep the thing running

         I need incident management, you know it’s embarressing if my community crashes

         etc etc

    I need to run the Channels

         I need Teams of content administrators

         I need Managers

    I need to Have a strategy for the Channels

         I need a Team of people to run this whole show

         Work with Sales and Marketing

         Work with Product Managers

         Work with the infrastructure Teams for the Channels

    Then I need a Senior VP to own it.

    I need all that to be a success


    how much will owning cost compared to renting ?

    Will owning be a success ? Will owning be more successful than renting ?

    Best regards,


    p.s. it sounds like eat24 wanted to have their cake and eat it 🙂


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