As the market changes and we transform into THE Cloud company powered by SAP HANA, customer expectations are shifting, and quickly. With 80% of all sales involving online search, our digital experience is a critical component of the buying cycle. That’s why it’s critical for us to understand the consumer decision journey, and ensure we deliver the right thing, in the right place, at the right time.
Our consumers shared their opinions and we’ve listened. They said that it was confusing to work with SAP online, that there were too many complex digital properties to navigate, and that SAP didn’t know who you were or what you wanted to see. We simply had to fix this.
The new SAP.com is live – giving our customers, prospects, and partners what they want
In 2014, we moved to a business model that dramatically drives simplicity for our consumers, as they expect a simple and seamless buying experience. They want to find and purchase a product in just a few clicks. They want websites to remember who they are. Re-inventing SAP.com was a key milestone on this journey, so we transformed our once confusing digital landscape into one that makes it easy for anyone to do business with us online. This week the new SAP Digital Experience launched with the first phase of the new SAP.com, including:
- simplified, consistent and intuitive structure and navigation
- streamlined portfolio presentation that meets audience information needs
- clean, modern design that is benchmarked against the best digital experiences in the world
- integration of resources from across our ecosystem: community, support, training, education, and “try and buy” capabilities where relevant
- responsive design: the entire experience instantly scales to work on mobile, tablet or desktop
- and much more …
I encourage you to explore the new SAP.com homepage and solution portfolio, as well as the localized website for China. You’ll see that we have one universal identity and a single entry point for SAP.com; both the structure and navigation are consistent; content is coherent and user-friendly. Customers and prospects can now quickly find and act on the information they need; they are no more than three clicks from what they are looking for.
Running Simple is a journey
There is still much more work to do. Be sure to return over the next weeks and months as we add new features and content. The new SAP.com will be localized and deployed to all major markets and simplified Partner, Developer and Community destinations will be delivered in 2015. Your voices are critical input for us as we work to deliver the best digital experience in the world. Let us know your thoughts and share your feedback about the new SAP Digital Experience.