As the market changes and we transform into THE Cloud company powered by SAP HANA, customer expectations are shifting, and quickly. With 80% of all sales involving online search, our digital experience is a critical component of the buying cycle. That’s why it’s critical for us to understand the consumer decision journey, and ensure we deliver the right thing, in the right place, at the right time.

Our consumers shared their opinions and we’ve listened. They said that it was confusing to work with SAP online, that there were too many complex digital properties to navigate, and that SAP didn’t know who you were or what you wanted to see. We simply had to fix this.

The new SAP.com is live – giving our customers, prospects, and partners what they want

In 2014, we moved to a business model that dramatically drives simplicity for our consumers, as they expect a simple and seamless buying experience. They want to find and purchase a product in just a few clicks. They want websites to remember who they are. Re-inventing SAP.com was a key milestone on this journey, so we transformed our once confusing digital landscape into one that makes it easy for anyone to do business with us online. This week the new SAP Digital Experience launched with the first phase of the new SAP.com, including:

  • simplified, consistent and intuitive structure and navigation
  • streamlined portfolio presentation that meets audience information needs
  • clean, modern design that is benchmarked against the best digital experiences in the world
  • integration of resources from across our ecosystem: community, support, training, education, and “try and buy” capabilities where relevant
  • responsive design: the entire experience instantly scales to work on mobile, tablet or desktop
  • and much more …

I encourage you to explore the new SAP.com homepage and solution portfolio, as well as the localized website for China. You’ll see that we have one universal identity and a single entry point for SAP.com; both the structure and navigation are consistent; content is coherent and user-friendly. Customers and prospects can now quickly find and act on the information they need; they are no more than three clicks from what they are looking for.


Running Simple is a journey

There is still much more work to do. Be sure to return over the next weeks and months as we add new features and content. The new SAP.com will be localized and deployed to all major markets and simplified Partner, Developer and Community destinations will be delivered in 2015. Your voices are critical input for us as we work to deliver the best digital experience in the world. Let us know your thoughts and share your feedback about the new SAP Digital Experience.

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34 Comments

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  1. Vinay K G

    This is a milestone for SAP’s digital journey!. Website is really user friendly and beautiful. 


    One observation from my side is in the contacts fill forms.


    1. If “I am writing about” shows General Inquiry as first option, people tend to use it instead of  exploring other options available. This is a common user behavior. Instead this can be placed somewhere in the middle of drop down


    2. Preferred contact method shows E-mail as first option, instead if the Phone is given as the first option, followed by E-Mail and Post Mail we might receive more contact numbers and E-mail IDs.


    These are my views. Suggestions and comments are welcome 🙂

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    1. Ryan Sherman

      Hi Thomas,

      Thank you for taking the time to this provide feedback. The team looked at this issue and it is resolved. Please let me know if you are still seeing issues.

      Best,

      Ryan

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      1. Tim Gast

        Hi Maggie,

        yes. I meant Sapstore.com. Sorry for the glitch.

        I just tested again (FF, Chrome), and it seem to work now.

        Thanks for the fast reply.

        Tim

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    1. Betsy Rohtbart

      Hi Tim,

      sapshop.com seems to be a partner site for P&A (thank you for bringing this site to our attention).  Did you link here from SAP.com?  If so, it’s an error I’d like to have corrected ASAP, so please let me know.

      Or, are you looking for the new store?  The new URL is sapstore.com.

      Thank you,

      Betsy Rohtbart (ID / 1DX team)

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  2. Stephan Steiner

    Hi Maggie – love the new sap.com site, white space and graphics. IMHO, we can do more on navigation. It’s still focused on SOLUTIONS (which requires someone to know/understand our products/categories). As a suggestion, I propose to add navigation based on users:
    > job title is (“CIO”, “HR”, “CFO”, etc.)
    > business size (Small Biz to global large enterprise)

    and show proposal of respective solutions/content (with DemandBase, later should become even easier/better)

    Also, the home page seems to take a long time to load for me (up to 30 seconds) the first time around… not sure if I’m the only one or if others experience the same.

    Keep up the good work… huge step forward – exciting times!

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  3. Shravan MS

    What about having parallax scrolling on the main page??

    The site hosts good cover images and with parallax scrolling this could be made very nicely further..

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  4. Volker Haentjes

    Congrats! I can tell you that for the more than 21 years I’m with SAP this is the first time that I feel we have a state-of-the art Web presence that a leading tech company deserves. Thank you!

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  5. Yongkang Ng

    Hi Maggie & Team,

    great job on the new layout! I like the fresh, simple and easy design, and the SAP story is clear. Just some observations however, as I’ve tried the new site on my mobile devices:

    Samsung Android tablet (8 inch): The load time for the background images took 5 or more seconds, and this was especially evident when I was in a low bandwidth or crowded environment (eg: All Hands Event in canteen) where it took up to 20 seconds or more. It was also evident when I tilted my tablet to landscape mode, and the reframing of the site took another 10 seconds, along with the pictures which needed to be resized. The mobile experience is not as sharp or responsive as I had expected it to be.

    Microsoft Windows Phone 8.1: The load time for the images took as much time as the above, and at one point the images failed to load, even though I was in a high bandwidth environment. I had to refresh the site a couple of times. The text shows though almost immediately when you access the site.

    But once the background images were loaded, the site layout looks good. So thanks a lot team!

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    1. Ryan Sherman

      Hi Yongkang,

      Thank you for taking the time to provide feedback. The team is actively monitoring this topic. You may have been experiencing some server caching or simply low bandwidth. The team will be looking to further refine image compression settings in the next weeks/months, so please let me now if you are still experiencing the same issues in the following weeks.

      Best,

      Ryan

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  6. Jelena Perfiljeva

    Hate to rain on everyone’s parade, but as a corporate laptop user the new layout that only shows a ginormous picture and one paragraph of text on the whole screen does not seem super-exciting to me. Tough choice between lots of scrolling or zooming out to the point where text becomes unreadable. Microsoft’s home page looks pretty much the same though, so I guess it’s the thing nowadays.

    Out of curiosity went to the menu Solutions -> Manufacturing and there are 3 items listed there. Is this really all SAP has to offer for this industry? Although anyone who is not capable of googling ‘SAP MES’ or ‘SAP for manufacturing’ should not be making purchasing decisions to begin with, so I guess it’s OK.

    I’m also a bit confused why ‘Run Simple’ link opens a new tab (and every ‘read more’ yet another) and to be perfectly honest, that page just gave me hibbie-jibbies. “Technology could be the thing that saves us all. Provided it doesn’t kill us first.” Sounds like a horror movie trailer.

    On a bright side – at least it looks better than Oracle’s page (what’s the deal with the odd vertical sliding?) and features a female figure. 🙂

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  7. Meinrad Funke

    Hi,

    sorry to say that but I think it could be better. Having a monitor with 1080px vertically I always have to scroll (no zoom active).

    In my personal opinion there are far too much (let’s say decorative?) pictures consuming far too much space and there is almost no text or any meaningful grap to inform meGreenshot_2015-01-26_08-03-34.jpg  Attached there is a screenshot. You see – HUGE header and not enough space to present at least the first tales properly.

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  8. Stefan Piehler

    New structure and navigation is great. It is clear and especially for the people which are new to SAP it is easier to find information.

    For me all these big pictures are just too much and too big and the loading time is slow at least with my mobile devices.

    Overall, I like it more than the old one, good job.

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  9. Uwe Jugel

    The site looks great!

    Navigation is straight forward, the products and services are just one click away. The responsive design (try resizing the browser!) is really great! However, in line with Meinrad, I am not completely happy with the images. Many images and the JavaScript libraries are really huge. As a result, the home page, but also subsequent pages are not loading instantly. For instance, here on the SAP corporate network, it takes 3-5s for each “Solutions” sub page to show only the initial content. The huge main teaser images on these pages may even take up to 10 seconds to load. You can see them loading slowly and being rendered incrementally line by line from top to bottom. I just tried to (re)compress them using a lower JPEG quality and from the results, I guess you can easily reduce the size by a factor of 3; maybe more. Just compare these three images:

    original (670k), small (220k), tiny (106k)

    /wp-content/uploads/2015/01/1422022202411_631382.jpg/wp-content/uploads/2015/01/1422022202411_smaller_631383.jpg/wp-content/uploads/2015/01/1422022202411_tiny_631384.jpg

    The “small” version (2nd image) is three times smaller than the original (1st image), without much quality loss. Even the “tiny” version (3rd image) is still quite good. Maybe progressive JPEGs would be an option.  However, I am not aware of the pros and cons for this technique.

    Nevertheless, good work and never stop improving!

    Uwe Jugel

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  10. Ian Humphries

    You MUST stop opening links in new windows.  This is a terrible artifact from the 90’s that has been removed almost entirely from any web site you go to…don’t do it!

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  11. Andreas Klingel

    Hi all,

    maybe not related to the core of this article, but does anyone know where to watch or get that new “SAP run Simple” video that was shown at the beginning of the last week’s Global All Hands ?

    Thanks,Andreas

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  12. Kirti Schoener

    Hi,

    Thanks for your team’s work on the site.  I’m still looking through, but last week, a friend pointed out this typo and I’ve been trying to find a team to correct it – ITDirect could not help.  Thanks for providing a forum for feedback.

    On: Home | SAP @ Mobile World Congress, the title of the panel in the lower left is:

    “Find Direction for your Company’s Mobile Journery”, instead of Journey.

    Kirti

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  13. adnan abbasi

    Hi,

    First of all congrats to the team that made it faster and easier!

    +ve:

    Faster & Easier

    Wish list:

    Change is the constant factor!

    I wish it should be all new SAP site.

    Adnan

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  14. Jerry Rosa

    Maggie & Team,

    Wow, what a beautiful UI with high visual impact without  visual overload. Love the use of white space and elements. Definitely shows Run Simple at work in the best of ways.  Thanks for the hard work that it took to get here.

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  15. Joe King

    Why not make it even simpler? a single search box with a title that says “how can sap help you today?”

    Yes – make it just like a google search!!! Instead the site is asking the user to follow our predefined pathways and once you get lost you are lost.

    Let the user type in a question. we search all of our content and return the most relevant suggestions.

    This is how we find all of other information in our life – a full sentence question to a Google Search.

    And you could do this in HANA!!!

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  16. Timothy Singleton

    The interface is clean and inviting to the user, but overall, I feel the site is too ‘simple’ and lacks sufficient details on the solutions.

    A few other observations and questions

    • I also was surprised not to see the phrases Enterprise Resource Planning, or Cloud in any of the primary or secondary menu options.  
    • Having links that are opening new tabs to the old SAP.com pages is hopefully a short term approach.  The UI and flow into these pages are less than ideal.
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