Since I didn’t attend the private events and no official related press releases from the event are present, it is tough to know the exact meaning of the new name – but I have a good idea.
While Dick uses the terms s-Innovations we understand this is not the final marketing terms that SAP will use.
Well, it looks like SAP Marketing finally decided on a new term – S4HANA.
FKOM slides associate S4HANA with the Business Suite and the characteristics mentioned in the Berlin TechEd keynotes – where s-Innovations was announced – are also present.
Here is some further evidence of the association:
A change in Sven Denecken’s LinkedIn profile
I know that Sven was closely associated with s-Innovations. Sven’s LinkedIn profile now specifically refers to S4HANA.
SAP has acquired the trademark for S4HANA. The registration was made on Jan 05, 2015.
SAP has acquired the related domains. This registration was made on Jan 06, 2015.
Hungry for more details?
A tweet from Robert Enslin announced a “wild” S4HANA US launch which I assume will take place on New York on Feb. 3. For those developers interested in S4HANA technical details, I would wait for the upcoming TechEd in Bangalore on March 11-13 where Bernd is also holding the keynote.