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Author's profile photo Sven Denecken

Why customers need to Run Simple in the Digital Economy

Customers today are looking for ways how to transform their business to cater to our digitized, networked, and complex world. The need to deliver services rather than products, and everything needs to happen fast, so innovation with speed is key.

Complexity must first be tackled to help businesses run simple, but simplicity is hard to achieve if companies are not able to choose their adequate pace of change or to flexibly decide where to start.


What are we doing to help?

Our vision is to helping customers run simple – while we know we live in a complex world. For over 40 years, we have been the leader in business solutions, working closely with customers to identify the most complex tasks across lines of business in all industries and co-innovate to solve them. Our goal, now more than ever, is to deliver solutions that are easy to consume and operate.

To help our customers stay competitive in today’s digital world, SAP’s strategy is based on three pillars: open platform, innovative applications, and connected network.

SAP HANA is at the heart of our platform and of everything we do, being the technology that allows us to build new generation architecture for enterprise software. Our applications gain now even more value from SAP HANA. For this reason we introduced simplified solutions already this year – see for example Simple Finance – and will keep delivering in a fast pace.

We are talking of these innovations as bundles of solutions to help Line of Businesses in industries drive value in a digital and networked world – easy to use, easy to implement and easy to run.

Our fundamental motivation is to manage complexity our customers face, because to NOT manage complexity is just no Alternative.

  •   Simple decision making results in increased profit margin
  •   Simple business process is the CEO´s key task
  •   Simple technology tackles IT´s biggest challenge

Where did we start?

We do built on the unique in-memory columnar database, the only one that handles transaction AND analytics in one – we call it SAP HANA-

and fully designed with a modern user experience that empowers users in connect with their given role to do the thing they need to do – anywhere and simple – we call it SAP FIORI.

These solutions will help customers run simple by offering the full choice of consumption. We will deliver these innovations cloud first and thus faster, but not cloud only.

The customers want choice and innovate at their pace – not at a vendors pace. So solutions in this category can be deployed in the public cloud (with full Software-as-a-Service qualities), in a private managed cloud, or on-premise.

It is clear: customers want to shift to the cloud at their own pace, and they want to know how to manage this transition cost-efficiently. We focus on removing business and IT complexity end-to-end, from consumption and user adoption, to business decision-making and execution, connecting everything – people, devices, and businesses.

How will customers benefit most?

Here are my 3 favorites:

  • The innovation roadmap will enable customers to integrate our cloud solutions at their preferred speed and at reduced costs. Unnecessary process steps are reduced because of the common process model in the cloud option. This will result in a reduced workload.
  • Increased throughput of the solutions will enable faster consumption and reaction to growing demand.
  • Analysis will be done “on the fly” without any pre-thought aggregates, so any possible question can be flexibly answered.

Read more here.

Stay tuned for more updates, especially the next episode when we will talk about how we can help customers to Run Simple in the Digital Economy and follow us via #RunSimple and myself on LinkedIn and twitter @SDenecken

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      Author's profile photo Peter O'Leary
      Peter O'Leary

      Hi  Sven

      Has SAP published a document/s on exactly what is there complete Digital Strategy, so organisations (SAP Customers) working on their own digital strategy can align to this.

      Can you please share or advise of a link to obtain the strategy document.

      Many thanks


      Author's profile photo Sven Denecken
      Sven Denecken
      Blog Post Author

      Best is to start with our whitepaper on Digital transformation

      Whitepaper - Conquering Disruption Through #DigitalTransformation