Enabling an Ounce of Prevention: How Big Data and Social Networks Yield a Better Patient Experience
BY: David Delaney, Chief Medical Officer, SAP SE
practices and deliver patient care.
But there’s an equally big opportunity to empower patients: By providing them with access to information about their health and related
issues, they can better advocate for their health and wellness.
Today’s consumers are accustomed to having fairly easy and streamlined access to all sorts of information, from their financial investments and their children’s progress in school to reviews of the products they’re considering for purchase. As a result, they can use knowledge as power to make more informed decisions about all aspects of their lives. The same is possible with their healthcare. And in a world where the average time physicians spend with each patient is declining, it’s more important than ever that patients are engaged and informed about their health.
Bringing Healthcare Full Circle
high-quality contextualized information – in all types of formats, including video and print – to patients. With access to this information, patients can
better prepare for face-to-face meetings with providers, allowing them to focus on the nuances of an issue or concern rather than just covering the basics
during their interactions.
of their family and friends.
Perhaps an elderly patient – Maggie – is a diabetic with a sweet tooth. Though Maggie’s doctor has emphasized the need for her to cut down
on sugary treats, Maggie finds it challenging to make this lifestyle change. Maggie’s only child, George, is very concerned about his mother’s health but feels
helpless to make a difference as he lives a few states away. However, with access to his mother’s blood glucose readings online, he can easily see when
her levels spike. In turn, he can engage her in a conversation and try to influence her snack choices. This type of involvement can empower loved ones to
become true agents of change by triggering their encouragement when it’s needed most
Today’s consumers want to be active participants in their health and wellness. By tapping into Big Data and social networking, we can empower them – and their loved ones – to do just that.