But so powerful! That’s why SAP Labs Montreal (the hockey fans) and the City of Antibes in the South of France (the pétanque devotees) joined forces to experiment it for real, in advance of SAP releasing a Beacon Management Platform for SAP Mobile Platform (SMP) on HANA Cloud next year.
A Bluetooth Low Energy (BLE) beacon in itself looks quite innocuous. It is small and relatively inexpensive (30 Canadian $ or less). It quietly beams out its ID about 10-30 meters away on Bluetooth every few seconds. The real power is in its role as a “proximity” silver bullet, triggering a reaction into any number of mobile applications that happen to catch its identity and recognize it. BLE Beacons are being harnessed by Retail and many industries, mostly for pilots, many indoors.
Allowing objects that are not considered near or far as computers to communicate. Make inanimate objects (monuments, places or street furniture) “smart”, without power plug and without expensive GSM communication (this is consequently not traditional M2M). As soon as objects can communicate, they need to be organized in managed networks: this is where the Internet of Things (IoT) starts. Imagine if objects become transmitters of information and intrinsic value generators, then we can start to consider, what all analysts agree to say, that IoT may be a major paradigm shift. What a challenge! Where is the magic? In the idea that intelligence is not located in the beacon that just emits regularly its identifier, but in the user’s smartphone and, of course, in the cloud hosting service contents.
Using Beacons for Real – Deployment
So, indoor use looks quite promising, and short-term pilots, such as guidance around an event site, give good results. Let’s go one step beyond, into the outdoors, and for a longer run. How easy is it to use Beacon Power when you have to protect the device against the elements, ensure its security and still maintain its accessibility for the mobile apps during several months? Public spaces are not meant to shelter non-ruggedized items that may be accessed every few months.
For its Tourism use case, the IT department of the City of Antibes had to find locations, such as the sample ones illustrated above, arrange deployment with public work departments, test devices for power and for visibility.
First observation: beacons supposed to run for several months on the same battery may experience power decrease or even battery failure faster than expected. When ready to roll out, the deployment team realized that several beacons were already too feeble to be installed.
This brought up another practical question: how long before the deployment team has to get out again, and either replace the failing beacons, their battery (if accessible), or bring them back for recharge? A regular survey is being put in place, with a city employee touring the sites, checking the strength of the emission with the city app, and the charge level with an app provided by the beacon makers. The pilot project is planned for 6 months. At least one round of full replacement is probable, since only battery-based beacons have been used and the use case calls for a relatively large emission radius.
Using Beacons for Real – Managing a Fleet of Beacons
Along the same very practical line of observation, it is difficult when on site with several beacons in range, to identify which is which, to tag it and to later link the proper actions and contents to it. Admin teams may have to tinker with their positioning and the power of the beacons to discriminate between locations, send the right notifications to the users and accumulate truthful statistics.
To cope with hundreds of deployed beacons, which seems to be a low-to-middle sized use case, the use of an efficient and centralized management solution is mandatory. Even with only minimum features like a map to localize beacons, activity monitoring per beacon, possibility to activate, deactivate or change the service linked to one beacon, an IoT management platform greatly reduces the cost of beacons management. Note that as beacons cannot communicate with the server but only with users’ smartphones, the monitoring capabilities are more service-monitoring than device-monitoring (closer to probing systems rather than to traditional SNMP or log parsing monitoring tools).
Using Beacons for Real – Real-Time Insight is the Reward
On the management side,to manage delays to avoid annoying users with a flood of notifications and to find the right tradeoff between too many notifications and not enough, depending on users’ interest in the service. it is easy to count the frequency of service access and keep track of users’ practices to learn from them and to adapt the service offered to consumers according to the average usage. In the Antibes’ case; sites frequentation and tourism itineraries are very valuable information. In this kind of end-to-end solution; from beacons to a management platform tightly coupled with “big-data like” analytics will provide a fast, reactive and tight closed loop between service offered to customers and their feedback (which can be silent by frequentation measurement or formal thanks to number of likes gauges). It is easy to adapt the service content per beacon site according to this feedback measurement. And marketing managers will add their flair to the mix by managing delays to avoid annoying users with a flood of notifications, finding the right tradeoff between too many notifications and not enough, depending on the users’ interest in the service.
In the end, in the back office platform, you can choreograph your beacons, and their associated services, based onto your specific needs.
This is why Antibes has high hopes for this technology: to meet the challenges of tomorrow’s city, by developing specific geo-localized services and creating value.
Indeed, especially in the tourism domain, digital disrupts established patterns and calls on all actors to adapt, change and innovate to strengthen tourism. 80% of the wishes of foreign visitors relate to the culture, heritage and lifestyle of the country they visit. Smartphones, tablets and social networks are changing consumption patterns, making tourists permanent interconnected users, publishing their experiences in the world in near real time. Strategies of local authorities require the development of innovative services to support these uses and enhance their attractiveness.
With new technologies helping to provide new localized specific services, as well as measuring frequentations and usages, the city staff can better take account of visitors’ customs, creating real conditions for dialogue with city services’ consumers, and to better choose priorities.
The next few months of collaboration will continue shedding light on the best practices of working with BLE beacons in real life. All the while, SAP Labs Montreal, SAP Labs France and the IT department of the City of Antibes pledge that the app will provide a transparent service to tourists and residents of Antibes, helping them discover the city one smart site at a time.
This blog itself is a collaboration between Patrick Duverger, Director, Logistics and Information Systems at City of Antibes-Juan les Pins, and Nolwen Mahé, Director, P&I Technology – Mobile Platform Development, SAP Labs Montreal. The beacon image featured is from Ubudu.
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