SAP’s Signature Napkin Series #3: Corporate Incentives Thought Leader – David Sand
Following is a blog authored by SAP as a responsive musing on the napkin’s content:
Be Creative, Be Positive, Be Nice – The Importance of Attitude in Business
In the increasingly competitive world of business it’s often not enough to have the knowledge and the skills; you need to have the edge, something that puts you ahead of the competition. But this doesn’t always mean complex business strategies; often the characteristics that ensure you get the most from your business enterprise are similar to those that ensure you get the most out of life.
One of these characteristics is creativity. Creativity can make the difference between an average company and an outstanding one. It encourages innovative new ideas and strategies that can bring about more effective ways of working. In an IBM study of over 1,500 CEOs, creativity was cited as the most important factor for future success. While this isn’t just a case of creativity for its own sake, it is needed throughout the whole organisation, with all employees being given the chance to develop new ideas. Whether it’s deciding how your company is branded or working out an advertising campaign, you need to find the balance between being creative and knowing what will work, especially if your product or service isn’t unique.
A positive, caring attitude is contagious; it rubs off on employees, suppliers, investors and, most importantly, customers. Business leaders need to show that they care about their business; if they are engaged, their employees will be engaged, resulting in a positive effect on productivity. Having a caring optimistic outlook can affect your ability to deal with work pressures; studies show that optimism is a key part of effective stress management.
In business, as in our personal lives, the desire for recognition of our efforts is a part of human nature. Employee recognition and reward is basic psychology; when employees feel valued for their work they are more likely to repeat the behaviour. Studies have shown that creating an employee recognition programme can result in a 15% increase in staff satisfaction. This can also lead to improved productivity. The recognition can be informal and spontaneous, or take the form of a more structured, organised recognition. The key is learning how to identify and acknowledge them.
Good business sense is about more than bottom lines and increasing sales. It’s also about creating a good, quality business ethos in a supportive and friendly environment. A positive workplace attitude is vital and affects everyone in an organisation. A harmonious work environment encourages creativity and a mutual desire for the company to succeed.
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