Digital Enterprise Transformation – Towards Full Business Advantage with IT Innovation
In the digital world Big Data, Cloud Computing, In-Memory Analytics, Mobile Connectivity, or Social Media are “buzz words” and becoming an essential part of business practice. There is no big surprise that the role of business transformation is increasing.
However, is the integration of technological innovations enough for a sustainable corporate success? How to create business value from the technology investment? What are the key ingredients of transformation to a digital enterprise? SAP and Business Transformation Academy (BTA) know the answers. As a result of joint efforts, Axel Uhl, the Head of BTA, and Lars Alexander Gollenia, the Head of SAP Business Transformation Services, present their new book Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT or How to Take Full Advantage of Digital Technologies in which they suggest the Digital Capability Framework.The framework comprises six specific capabilities:
Thereby the authors define a digital enterprise as “[…] a company – irrespective of its history or its industry – whose IT plays a dominant role in the corporate strategy, i.e. where IT is used in internal and external operations to create a competitive advantage.”
The profound theoretical knowledge is supported by many examples from the business world and ‘lighthouse’ case studies of such big players as IBM, SAMSUNG, or The Walt Disney Company. The authors start with general digital trends and opportunities these trends offer for business innovation and performance enhancement. Thus Mobile Connectivity, Cloud Computing, Social Media, Crowdsourcing, Internet of Things, Industry 4.0, Big Data, and 3D Printing and Scanning are presented in a very comprehensive way as a part of successful business scenarios and intertwined with changes of social behavior.
All in all, this is an exciting book for those who want to learn more about the reality and future of business practice in the digital world.
“This book shows how novel IT strategies which go far beyond a traditional technocratic approach can enable a company to become a digital enterprise and hence to develop strong competitive advantages. The remarkable amount of expertise brought together and the accompanying “lighthouse” case studies make this work a “must read” for every digital transformation practitioner.”
Marc Bechert, Vice president, IT Enterprise Resource Planning at Unilever