We consumers are more powerful than ever. Isn’t it just simple for us to find a product we want, to the best possible price, anywhere, anytime? Isn’t that beneficial, especially as we enter the Holiday shopping season? And knowing that we can provide feedback literally to the World on how we experienced that specific brand when purchasing their product? Sharing and collaborating over social networks and platforms really empower us as consumers.
When it comes to applying this simplicity into our business lives, however; finding the right trading partners, sourcing supplies we need for our offices, products and services, ordering, invoicing, paying, providing and sharing peer review – in most cases it isn’t that simple anymore. Complexity of processes and technologies we have to comply with internally and to make it more complex, E-everything externally as well, in a lean fashion, with trading partners we rely on – is quite a hastle. It all comes down to effective collaboration, internally and with business partners externally. A recent survey report called No Business Is An Island from the Economist Intelligence Unit shows clearly: 86% of respondents say their organization considers collaboration to be a strategic capability and 93% derive value from collaboration.
But when it comes to how collaboration is used, I felt that true consumerization from how we collaborate privately is by far not yet realized with many companies. And this despite that we apparently live in a Networked Economy.
Imagine a cloud-based business commerce network that extends your internal processes in a way that you can connect and collaborate with digital communities of trading partners, peers, and prospects from around the World. A network that helps you to be effectively connected to share information, be more able to buy and sell stuff than ever before in a scalable and efficient fashion and collaborate across systems and technologies to truly adopt simplicity from your private lives into that of your organization.
How do you go about consumerizing your experience from privately used digital networks into your organization? Wouldn’t you benefit if you were to run simple in business as you do in private? Shouldn’t connecting to your trading partners be as easy as downloading a song from iTunes?
Let me hear your thoughts, I’m ready.