When everyone is on the same page, campaigns come together and ideas flow. Watch this video to see how organizations can use SAP Cloud for Marketing and SAP Jam to collaborate on a marketing campaign – whether they’re mobile or in the office.
In it, a marketing manager for a consumer coffee brand is on her commute to work. On her walk to the train station, she sees a weather report on a video billboard showing that a cold winter is expected – and it sparks an idea for a marketing campaign. She takes a picture of the billboard with her smartphone. While she’s waiting for her train, she opens SAP Jam on her smartphone and shares the picture with her team, asking them to come up with ideas related to it.
Her team sees the photo and responds with suggestions for a campaign. They’ve even suggested a name for it: “Cold winter. Hot coffee. Warm heart.” The team discusses ideas for visuals, offers, and what customer segments to target. Before the marketing manager reaches her office, she’s got a full plate of ideas and information to talk to her team about further.
Watch all of the videos in this “Sweet Spot” series:
- The Sweet Spot: Why I am a Marketer
- The Sweet Spot is a Collaborative Marketing Team
- The Sweet Spot is the Perfect Campaign Target List
- The Sweet Spot is a Personalized Commerce Experience
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