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Author's profile photo Former Member

SAP saluting the new ERA with New Logo

People like me who shaped their life with SAP strongly believes that change is part of ERP business. I have started work with SAP in 1995 with R/3  version 2.2C. Those years SAP R/3 known as very complicated and giant software, and only could be used by Industry giants. Only engineering and accounting departments’ selected and well trained employees were nominated as ‘users’. Many editions and releases were announced during the decades: New functions and technologies were announced in each and every edition or release.

However, SAP never managed to change the common perception of being too complex.

Last year ( at least for me) things were changed dramatically, SAP started a metamorphosis, started a war against complexity, stated that SAP will be a Cloud company. Fiori became license free, Business by design started to shape the cloud offerings, simple and smart solutions were announced.

Now SAP is fresh, agile and smart company, anybody can consume any SAP product easily from anywhere ( Cloud offerings, Successfactors, C4C..). Any developer from anywhere can release a game-changing product by using SAP HANA Cloud Platform (PaaS)

Finally SAP started a war against complexity and winning the battles one by one.

It is time to salute the new flag. Welcome new, fresh and simple SAP.



Sarhan. @sarhanpolatates

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      Author's profile photo Former Member
      Former Member

      Hi Sarhan Thanks for sharing the info.. New logo...New Journey..           Good to go... Thx bose

      Author's profile photo Former Member
      Former Member

      Hi Sarhan,

      I'm so glad you like the new logo!  Here's a better view of it:

      gold logo.png

      The new logo signals the transformation of our company.  It focuses on the essentials and features SAP Gold.  We've been using SAP Gold for years (14+), and we're excited to bring it into our logo.  It makes SAP very distinctive among the "sea of blue" logos that represent technology companies. 

      More to come...  Best regards,


      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Many thanks Lee,

      I have cropped it form


      Author's profile photo John Appleby
      John Appleby

      What happened to the new logo? It seems to have gone?

      Author's profile photo Steve Rumsby
      Steve Rumsby
      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Not totally U-turn, SAP sealed it with original blue 🙂

      Author's profile photo Former Member
      Former Member

      The all new GOLD Logo...I like it 🙂

      Author's profile photo Modadugu Hemanth Kumar
      Modadugu Hemanth Kumar

      Nice Logo 😀

      Author's profile photo Former Member
      Former Member

      Hi Sarhan, we are a bit bored of blue colour.New logo with the new colour is always one of the best and simplest way to tell about metamorphosis to every kind of people.

      Thanks for your clear information about  new ERA and the new Gold.

      Author's profile photo Mohamed Yosufdeen JMH
      Mohamed Yosufdeen JMH

      Great news.. One of a major transformation....

      Author's profile photo Michael Howles
      Michael Howles

      LOL well this new logo didn't last long, did it?  🙂

      SAP stoppt Einführung des neuen Logos und kehrt zum alten zurück | Design Tagebuch