If you want to have a voice in your industry but have a writing block or are a bit afraid to write a blog posting from scratch, then you might consider using Feedly.com to get you started.  My friend, Ina Trantcheva, recently introduced me to this wonderful internet content aggregator. 


Here is how I am using it.


Twice a day, I spend 15 minute scanning headlines. The first time is when I turn on my laptop in the morning (meeting schedule permitting).  It’s like reading the morning paper and I suggest having a cappuccino to make the experience more enjoyable.  I also do a scan right before I shut down for the day so I have something to think about during my afternoon commute.


When I find a promising headline, I click the “save for later” button.  When I’ve reviewed all the headlines I click the “mark as read” button and all the non-saved content goes away.  Then, whenever I need a coffee break I go to the “saved for later” section of Feedly and read through the saved articles.  My coffee breaks are way more productive these days!


What kind of content do I “save for later”?  Well, as the Social Media Lead for SAP’s Industry Cloud team I save content that I think will be interesting and engaging for our @SAPIndustries Twitter channel.  To me this includes industry-specific trends, thought leadership, or news.  I also enjoy reading articles on business strategy, business models and work-life balance.  When I’ve read a particularly good article, I share it within a tweet or use it as a launching point for a blog posting (just remember to cite your sources).


Below are the sites I’ve bookmarked.  Would you add any to the list? If you have any Feedly best practices, I hope you’ll share them or if you have any Feedly questions shoot them my direction (@MandyBayArea) and I’ll see if I can answer them.  Happy reading!


Mandy’s Feedly list (as of October 2014):


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