Categories Uncategorized Have you noticed SAP’s new logo? October 21, 2014 | 47 Views | Kalle Richert more by this author Retagging required kalle richert s blog share share tweet share Follow http://www.sap.com/ Alert Moderator To report this post you need to login first. 18 Replies 18 Comments You must be Logged on to comment or reply to a post. Dallas Marks October 21, 2014 at 12:43 pm Orange is the new blue. Odd that there isn’t (yet) a press release explaining the rationale and symbolism behind the redesign. like (0) H. Senden October 21, 2014 at 1:22 pm Looks nice, but i’ve missed the official statement. like (0) Former Member October 21, 2014 at 5:36 pm Wonder why there is still no official explanation? Employees are in the dark on this. like (0) Dallas Marks October 21, 2014 at 5:50 pm Here’s a summary by Fast Company about what your logo color says about your company. Interesting to compare blue vs. orange. I’ve noticed some of the official SAP Twitter feeds are also sporting the new orange logo but it’s usage is very uneven across SAP customer touch points. like (0) Former Member October 22, 2014 at 9:15 am I’d miss the old one. It always reminded me of the blue ocean strategy, and had the feeling that it represents a wise company. like (0) Former Member October 22, 2014 at 10:29 am Sure it looks nice but, they really should had made an official statement like (0) Kalle Richert Post authorOctober 22, 2014 at 11:15 am I have always liked the orange color and thanks Dallas for your link to Fast Company’s summary. It gave me some good insights to why I tend to like the orange color (even if blue is a nice color as well :)) Btw, do you really think it’s a bad thing not have an official statement? I kind of like the “guerilla launch”. It creates a lot of buzz and people start to talk about it. We are for example discussing the new brand here on the blog. like (0) Former Member October 22, 2014 at 3:37 pm A “guerilla launch” certainly will create buzz. Unfortunately for those who work in a customer-facing role, being informed of such a major change by someone outside of the organization can’t really send a great message regarding communication within the company. like (0) Former Member October 22, 2014 at 12:22 pm If Orange is the chosen color ok, but should white really be used for text on an orange background, see ‘lets get started’ button above like (0) Kalle Richert Post authorOctober 22, 2014 at 3:53 pm Mark, you got a very good point! I had the external audience in mind when I wrote “guerrilla launch”, but you are right, the internal audience might not be a big fan of such a launch and all the buzz around the new logo. like (0) Dallas Marks October 22, 2014 at 8:45 pm Dennis Howlett has posted a “review” of the new “gold” logo on Diginomica. like (0) Former Member October 23, 2014 at 2:11 am That is interesting. Thanks for the info Kalle Richert. But I notice that this new logo is appearing only in the website of http://www.sap.com. In other websites of Service Market Place (old & new) and SCN area, it still shows the “classic” logo with blue colour. Is it that they are switching over to new logo in phased manner. Regards, Sridhar like (0) Kalle Richert Post authorOctober 23, 2014 at 7:50 am Sridhar, I have also noticed that and I assume changing the logo on various online pages will take a while. The new logo also appears however on SAP’s official social media channels. http://www.linkedin.com/company/sap http://www.twitter.com/SAP http://www.youtube.com/user/SAP like (0) Former Member October 23, 2014 at 5:03 pm Honestly , this is not that impressive , and not so professional !, if this happens we will miss the Blue one. like (0) Former Member October 23, 2014 at 6:41 pm Hey guys, I don’t know if all of you have seen it, but check this out Run Simple</title> <meta http-equiv="content-type" content="text/html; charset=UTF-8"… like (0) Former Member October 23, 2014 at 7:15 pm Yes, we have evolved our logo to signal the transformationof our company. The new logo focuses on the essentials and features SAP Gold.We’ve been using SAP Gold for years (14+), and we’re excited to bring it intoour logo. It makes SAP very distinctive among the “sea of blue” logos thatrepresent technology companies. And yes, the logo was released quietly – to employees and as a“soft launch” in advertising in North America. As Kaille points out, for nowyou can see this in our social media channels and on sap.com, but expect tohear and see more when we launch the logo and brand system more widely inJanuary. -Costanza Tedesco, SVP SAP Brand Experience like (0) Kalle Richert Post authorOctober 25, 2014 at 9:43 am Thanks Costanza for your comment and input on the change. I am looking forward to January and the more widely launch! 🙂 like (0) Former Member November 14, 2014 at 8:40 pm SAP getting in on the Teal and Orange movement like the movies? Into The Abyss: Teal and Orange – Hollywood, Please Stop the Madness like (0) Leave a Reply Cancel replyYou must be logged in to post a comment.