Skip to Content
Author's profile photo Former Member

Choosing to Win!


For sales, the ABC (Always Be Closing) mentality never changes. All sales people — or least great ones — choose to be at their best in every engagement with customers to ultimately win big and win fast for you and your customers.

But like most goals in life that involve passing the persuasion, likeability, consensus, and validity test with others – easier said than done.  In business it’s no
exception.  And I don’t mean it in a negative way. I mean it in a matter-of-fact way – no “sugar-coating” toothaches!  So, drumroll please…this is why I continue to hear from sales leaders, practitioners and peers that the right enablement and tools are absolutely critical to sales success. Sure, a buffet of tools exist in the market to address a sales reps’ day- in-a-life, but choosing the right one(s) matter in today’s world where customers have less tolerance and always expect more.

Below is a wish list that I collected – at a recent sales conference – from various face-to-face conversations on what an ideal, next gen customer engagement for sales solution should be able to help you do:

  1. Focus on what really matters
  2. Make each and every part of your day work for you
  3. Sell wherever you need to
  4. Win more together as a team
  5. Spend time with customers, not paperwork

I’ll spare you the colorful commentary, stories and examples around each of the above. Instead, you find them if you take a look at these videos and see for yourself! Explore our video series “A Day in the life of Sales”.


Assigned Tags

      Be the first to leave a comment
      You must be Logged on to comment or reply to a post.