Brand journalism is about telling stories that make your audience want to learn more about the subject matter. Each of these stories from SAP Business Trends has something to teach us about the world — and good storytelling.
|Sneaker chain Meat Pack greets a customer it “hijacked” from a competitor via a GPS-enabled — and time sensitive — mobile app.|
Sale racks and loyalty programs are no longer enough to get the attention of mobile-savvy in-store shoppers. Judith Magyar peruses the latest eye-catching technology, including a sneaker chain that sends promotional information to mobile users when they enter a competitor’s store. A series of YouTube videos illustrate the changing face of shopping.
SAP’s five-year partnership with Royal Dutch Shell is about more than jointly innovating new technology and products. Derek Klobucher strikes proverbial oil with a look at how SAP’s massive undertaking of transitioning a company with more than 90,000 employees in more than 70 countries and territories to SAP HANA in the cloud. Video, corporate Web sites and Computer Weekly help paint a comprehensive picture of a venture that spans many years and most of the globe.
Firms in emerging economies of South America are increasingly using the digital currency bitcoin, but tighter regulations — and greater scrutiny — are afoot. Steve Sprague warns multinationals remain vigilant of changing government regulations, which can affect most financial transactions. Varied sources, including CNN and The Latino Post, help the author make his point about a technological and financial trend in this region.
There’s a pretty wide gap between what people can do and what employers are looking for, especially when we’re talking about high-tech skills. Sarah Harvey opens class on a type of education that aims to give students the skills they will need in their future careers, particularly in the STEM (Science Technology Engineering & Math) fields. A non-profit coalition, executive research and The New York Times help build this story about a movement that could change the course of education, employment and the economy.
Good leadership is the key to keeping employees happy and productive — and Susan Galer can back that up with what she’s learned from experts and research. The right technology and programs can help executives drive corporate growth top — and motivated — talent. Subject matter authorities and academic research inform this forward-looking story about where business is and where it’s going.