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Author's profile photo Mirjam Wittmann

“Social Collaboration fuels innovation at High Tech Companies”:

In today’s world, companies and consumers alike are heavily reliant on technology.

This has increased the pressure to bring products to market quickly, innovatively and

at low cost. The High Tech industry is transforming to meet these needs. Starting

with increasing the innovation and collaboration with suppliers. This includes

diversifying and offering products and services that, just a few years ago, wouldn’t

have ever been relevant to existing product lines. Additionally they recognize that

they need to collaboratively work with their extended network to come up with

innovative offerings and execute them as quickly as they can.

Once they have the innovation, high tech companies are working to optimize their

sourcing and procurement networks through increased visibility and management

of financial and compliance processes. This requires cooperation amongst very

different businesses but ultimately adds the agility and speed high tech firms

need to thrive.

To execute these innovations and optimizations, high tech needs to continue to

build and develop its global workforce. From onboarding through retention, the

focus is to develop a learning workforce that is agile and innovative. Engaging

employees and building relationship that endures.

Finally, all of this hinges on the ability to better serve today’s customer. Digitally

connected and socially networked, today’s consumers have high expectations

of high tech vendors. They want rapid availability and simplified information,

elegant experiences and most importantly, are quickly changing consumption

patterns that require high tech vendors to be able to meet the customer with new

business models.

All of this is high pressure… pressure to innovate, pressure to transform the

business. And that is where social collaboration comes in. Connecting parties from

inside and outside the organization to collaborate where they work, to deliver

business results.

High technology companies know that collaboration is key to creating value all along

the product lifecycle. They understand they are critical to their business and are in

the early stages of executing strategies to bring these tools on board and get them

deployed so that they can realize the benefits. The market imperative is showing that

collaboration in the context of work is a best practice. That means, siloed “social”

applications that are not connected to business applications are not going to cut it.

What the high tech workforce need is a collaboration tool that brings interaction into

where they are already working. Populated with business data, these tools they provide

the ability to add rich collaboration to the work they are already doing.

High tech organizations are seeing the need for collaboration technologies and those

that have deployed it are reaping benefits.

In organizations that faciliate sales collaboration, they see a 19% higher sales

achievement. That is something to crow about.

Technology organizations as a whole continue to increase their rating of importance

of social business capabilities. They understand it is critical to compete and win and

every year, they lead the pack of industries who are looking to these capabilities to

help their business transformation.

Supply chain managers are starting to feel that what they are doing isn’t optimal. That

time is lost using non-integrated tools to try to achieve the levels of collaboration they

need to innovate.

SAP has taken a unique approach to social collaboration based on feedback from our

customers and partners. In order to increase performance and drive results, companies

need to be able to bring together everything needed to get work done. This includes

people, data, content, applications, and processes needed to solve real business

issues. SAP Jam delivers on this vision by natively integrating with SAP and Success

Factors solutions, cloud or on premise, and bringing that together with information

and content, all within business process. SAP Jam provides social collaboration where

you work, in your business applications, mobile apps, or within SAP Jam. It brings

together your extended businesss network – colleagues, customers, partners, suppliers –

to help you solve problems to drive real business results and better performance.

Because SAP Jam is delivered as a social collaboration foundation, you can avoid

having many social silos in your organization and can deliver an easy, aggregated

social experience across all of your applications and business processes.

Value proposition for SAP Jam:

  • Where you work
    • In business, mobile apps, social net
    • With customers, suppliers, employees

  • Driving Results
    • Problem solving for better performance

  • On a Secure Social Foundation
    • Seamless experience and no social silos

You can turbo-charge your business processes by adding social! Bring social

collaboration (SAP Jam) together with formal learning (SuccessFactors Learning) to

reduce the cost and time required to train employees. Or streamline sales opportunity

managment with SAP Jam and SAP CRM or SAP Cloud for Customer.


Find out more

To get more insights on how SAP Jam can further help high tech customers to collaborate

and fuel innovations please contact

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