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Author's profile photo Arif Mohamed Johari

3 Tips to Become a Social Listening Lion!


So you’re already familiar with Social Listening and how it benefits you; if you’re not, click here to start your social listening journey.

Here are the next action steps to become a Social Listening advocate:

1. Spend ten minutes to build a keyword bank

A keyword bank is useful to document your frequent searches/areas of interest. For
instance, when you have new projects/leads, you can go through your keyword
list to facilitate your research. Tools like HootSuite and Talkwalker would
keep a database of your keywords. Talkwalker would also update you when a
keyword in your database is mentioned online.

  1. Think like a customer/competitor when you create your list
  2. Ask yourself: what do I want to know about my customer
    • Social Listening isn’t about Googling readily available information but it’s about
      getting to know your customers on a more personal level
  3. Click here for a more detailed guide to create your keyword list

2. Spend 30 minutes at least 3 times per week for social media monitoring using the keyword bank that you’ve created.

This is the main action item of your social listening journey. If you’re not motivated to
use these tools yet, you can familiarize yourself by monitoring something of
interest (e.g. college football, Miley Cyrus, Darfur, etc.); Once you’ve found
an opportunity where social listening can really help, you’d be adept at using
the tools to your advantage already.

Here are the possible social listening tools that you can use:

3. Create and curate content for your target audience.

    1. Sharing insightful content consistently will help position yourself as a thought-leader in your area of expertise
    2. You can start by sharing this article so that your LinkedIn connections can kick-start their social listening
    3. Here are three articles that influenced me to start social listening:

This article is part of a series of three:

First article

Third article

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