A Mobile Change of Seasons
In North America there is a hint of exciting autumn mobile energy in the air. The most obvious sign of a measurable weather change arrived on Weds. with the Ericsson – SAP Mobile Secure global partnership announcement. This week in a unusually rainy Las Vegas the rain brought more than flood waters. A very mobile cloud appeared long before the rain. This cloud turned out to deliver mobile scale, reliability and a promise to deliver enterprise value in the form of the SAP HANA Cloud platform. SAP CEO Bill McDermott spoke to the mobile topic during his day 2 keynote speech with Sports Ambassador Marshall Faulk. Telecom providers and their enterprise customers arrived in Vegas this week to hear from a number of mobile industry leaders including AT&T, Verizon and SAP. Here’s a quick recap of what precipitated.
The cloud build up to CTIA Super Mobility Week began in earnest a few weeks ago with SAP partner VMWare striking a mobile deal to offer mobile place application management software to its customers. This SAP Mobile Secure offering delivers an easy to use web-based portal that simplifies mobile app onboarding and distribution. The next mobile weather front arrived with SAP Mobile App support for a new Enterprise-ready Samsung tablet bringing the ability to quickly help field service and work force management.
CTIA wouldn’t be complete without a survey detailing the changing mobile weather. SAP’s consumer demand for SMS survey covers 12 countries, 2,700 adults and one very important trend. App fatigue or icon overload resulting in a thirst for real time mobile communications is not a mirage. While the heat continues to grow around mobile apps, this SMS survey shows businesses want direct SMS communications in their mobile interactions. The study offers miles of clear sky visibility around the business opportunity to incorporate SMS communication into their multichannel strategy to attract and retain customers.
The mobile forecast continues to be very cloudy with a forecast for a wide range of enterprise-ready precipitation and for telcos and their enterprise customers that’s a winning prediction.